Feedbackly Helps Research the Influence of Music on Emotional Experiences of Shopping Center Visitors in Finland
Feedbackly
MARCH 28, 2024
In the EU-funded EU Music 360 study, the effects of music on customer and employee experience in the retail sector in Finland are being investigated. The research began in February 2024 and will continue until the end of April. The study aims to determine how business is affected when a store environment plays a playlist tailored to the brand compared to a randomly selected playlist.
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