Sun.Mar 02, 2025

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Customer Insights Explained: How They Shape Business Success

Thematic

Imagine losing 73% of your customers simply because they had a bad experience with your brand. That’s the reality today—over half of consumers will switch to a competitor after just one negative interaction. This staggering statistic highlights why businesses must prioritize customer insights and invest in analysis tools to understand their audience better.

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Optimove Acquires Adact to Elevate AI-Orchestrated Gamification

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With Optimove integrating Adacts technology, marketers can now create dynamic, interactive, gamified experiences that capture attention and build lasting relationshipsall while being Positionless and without reliance on technical teams. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more Key Takeaways Marketers can now create and optimize gamified

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Why Thematic’s Text Analytics Solution Stands Out

Thematic

Customer feedback is everywhere—reviews, surveys, social media—but making sense of it all? That’s the challenge. Without the right tools, these themes and insights often get buried, leaving opportunities untapped. That’s where Thematic text analytics comes in. Thematic goes beyond just analyzing text—it ensures that research and insights teams can refine AI-generated themes, validate key findings, and take action on feedback that matters.

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Never Miss a Warning Signal—Predict & Prevent Customer Complaints with AI

Doing CX Right

Many businesses overlook early signs of customer frustrationuntil its too late. In this episode, Stacy Sherman and Sid Banerjee discuss how AI-driven predictive customer experience helps companies identify problems, prevent churn, and create seamless interactions before issues escalate. The post Never Miss a Warning SignalPredict & Prevent Customer Complaints with AI appeared first on Doing CX Right.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Do Your Customer Service Employees See Their True Impact? | #CX #LeadMorale

Kate Nasser

Want high performance from your customer service employees? Show them the true impact they have on customers! Leading morale by Kate Nasser The People Skills Coach, Author of Leading Morale The post Do Your Customer Service Employees See Their True Impact? | #CX #LeadMorale appeared first on KateNasser.com.