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Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others.
Dive into the historical evolution and contemporary challenges of assessing the socioeconomic impact of publicly funded research with insights from the Institute for Scientific Information. In research and higher education circles, there is a widespread notion that the socioeconomic impact of research is a new concern for funding agencies. It can become an onerous distraction: difficult to measure and rarely the main impetus behind research effort.
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