Thu.Sep 12, 2024

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Customer Churn and Its Impact on Business Success

InMoment XI

It’s important to keep track of how many customers leave and why they leave so that you can make the right adjustments for future customers and hopefully improve customer retention. However, it can be difficult to measure these types of factors and produce usable data. That’s why businesses need to keep track of customer churn, which is the metric used to measure how well you are retaining customers.

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Let’s Be Honest, Marketing is Inherently Unethical. Should We Change Our Ways?

Beyond Philosophy

Learn more about Colin Shaw : Join over 85,000 people on our LinkedIn Newsletter list or visit our website for more great podcast episodes. Listen to the podcast: Have you ever had a moment where you wonder if you should be doing what you are doing? Recently, I did. One of our podcast listeners questioned the ethics of leveraging a sense of urgency as a marketing tactic, which had me pondering the meaning of life, the universe, and everything.

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Just Announced! Read All the Expert Learning Tracks Available at Pulse Europe 2024

Gainsight

Pulse Europe is only two months away and we are getting fired up! It’s an event unlike any other. Not only does it bring the brightest minds and best community in all of customer success (CS), Pulse is also the best place to get a look at Nick Mehta’s impressive shoe collection. With so much information and inspiration packed into two days, it’s important to plan ahead.

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How Do I Know If I Am Driving the Benefits of My Workforce Management Solution?

CSM Magazine

Implementing a workforce management (WFM) solution can transform your organisation’s efficiency, productivity, and cost management. Jim Fleming, WFM Solutions Consultant at Sabio Group, looks at the benefits. To truly benefit from a WFM system, it’s essential to assess whether the solution is delivering on its promises. Here are some key indicators to determine if you’re driving the benefits of your workforce management solution.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Just Announced! Read All the Expert Learning Tracks Available at Pulse Europe 2024

Gainsight

Pulse Europe is only two months away and we are getting fired up! It’s an event unlike any other. Not only does it bring the brightest minds and best community in all of customer success (CS), Pulse is also the best place to get a look at Nick Mehta’s impressive shoe collection. With so much information and inspiration packed into two days, it’s important to plan ahead.

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CX in the Age of AI: Balancing Automation with Human Touch

Feedbackly

AI has penetrated almost every field today. But where does it stand in the realm of Customer Experience (CX)? With the rise of generative AI, businesses now have powerful tools to streamline operations and enhance the customer journey. However, with this potential comes the challenge of maintaining the human touch, which is vital for creating emotional connections with customers.

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Ferris Building Claims Restorer Deploys BigChange Job Management Software

CSM Magazine

Building restoration specialist Ferris has put a BigChange job management system at the heart of its future growth plans. The building company has seen a 15 percent growth in turnover and profits since implementing the 6-in-1 cloud-based solution that provides a mobile app linked to the back-office for a real-time insight into job status. Operating across central England, Ferris has also saved thousands of pounds in false complaint charges with easy to capture, easy to share job reporting and ha

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25+ Buying Behavior Questionnaires to Know More About Your Customers

SurveySensum

Want to launch a new product but need to know how your consumers are going to react? Well, let’s do some good old market research to understand your consumer’s buying behavior and pattern. But how to do that? By creating a buying behavior questionnaire to ask your customers what leads them to purchase your product or use your service. But what consumer behavior survey questions should you ask and how does launching this survey impact your business?

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New Research From Wordwatch Reveals Legacy Risk in Communications Compliance

CSM Magazine

New research from Wordwatch reveals legacy risk in communications compliance archiving for regulated organisations. An independent survey of 250 senior UK-based IT, telephony, contact centre, and compliance professionals operating in regulated industries has found that almost half of organisations are relying on outdated, unsupported systems to manage their interaction records, opening themselves up to escalating IT costs and regulatory risks.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Harnessing Customer Service for Product Innovation

Brad Cleveland Blog

When data from customer service interactions is captured and shared and acted on, the entire organization benefits. Customer service can help the organization pinpoint and fix quality problems, and can help research and development identify customer expectations and their needs … Continue reading → The post Harnessing Customer Service for Product Innovation appeared first on Brad Cleveland.

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Boosting Team Morale in the Workplace

CSM Magazine

A positive work environment is a productive one. A motivated and positive team is more likely to collaborate effectively, meet deadlines, and contribute to a healthy work environment. There are several ways you as an employer or manager can help to create a positive work environment and boosting team morale is one of the more effective ways to do this.

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Seven Ways To Use GenAI For B2B Personalization

Forrester's Customer Insights

B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format.

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4 Reasons Why the Caribbean is the Next Big Hub for BPO Outsourcing

Advantage Communications

The Caribbean, known for its beaches and sunshine, is becoming a hot spot for companies looking to outsource. Once dominated by global giants like India and the Philippines, the BPO industry is noticeably shifting toward the Caribbean. This change is driven by a unique blend of economic, geographic, and sociocultural factors that position the Caribbean as the next big hub for outsourcing.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration

Forrester's Customer Insights

The European Union Artificial Intelligence Act is here. It’s intended to regulate a matter of unprecedented complexity: ensuring that firms use AI in a safe, trustworthy, and human-centric manner.

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Unlocking The Future Of Mobile Banking: Insights From Forrester’s 2024 European Digital Experience Review

Forrester's Customer Insights

Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.

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Prioritize Accessibility In Procurement For Better CX And EX

Forrester's Customer Insights

My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.