VoC Trends – Democratization of Data
InMoment XI
JUNE 19, 2013
In the early days, Voice of Customer was all about data collection, gathering customer feedback and creating engagement with customers. Analytics became important next as companies were trying to understand what the collected data might mean for the future of their businesses. Along with this, the ability to share data with others and integrate with other systems such as CRM and financial systems became the focus.
Let's personalize your content