Capitalizing on Customer Feedback – Creating Measurable Value from Voice of the Customer (VOC) Programs
InMoment XI
FEBRUARY 5, 2010
Capitalizing on customer feedback requires more than the occasional sending of surveys in response to ad hoc business needs. It requires a strategic and ongoing dedication to hearing, listening, understanding and acting upon the VOC through a formal program built upon actively listening to customers and regularly taking a pulse of their level of engagement.
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