June, 2014

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Video: Taking Your CE Program Global: Cultural Sensitivity

InMoment XI

Cultural Sensitivity means more than just knowing what dealers and head office types want to measure. It’s practical stuff – like being sure you’re servicing clients in their own time zone. A few more thoughts on taking your customer experience program global. Until next time. @christravell PS Go Nico! PPS A quick reminder to check out.

Culture 150
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You Can’t Buy Customer Loyalty, You Need to Build It Each and Every Day

Win the Customer

'Value is hard to come by these days. If you can crack customer experience code and get service right, you’re “in” with your customers - loyalty for life.

Loyalty 140
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5 Signs You May Not Be As Customer-Centric As You Think You Are

PeopleMetrics

'You know the familiar saying: “ Culture eats strategy for lunch ”? Well, I would wager that there is just one word in those five that would be commonly defined by all of us. Yup, you guessed it. Lunch. That’s because culture, like strategy, is intangible, soft and elusive. About as concrete as steam. And yet, so many businesses claim that they have or aspire to have a customer centric culture - to become more customer-centric, to put the customer first, to be customer-inspired

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Is your value proposition this strong?

Joe Rawlinson

'Every company, including your company, needs a strong value proposition. At the core, the value proposition is why a customer should do business with you and not somebody else. If you don’t have this differentiation, your business is doomed to struggle or die. Take a look at this email I got from L.L.Bean, the outdoor clothing retailer, and pay special attention to the big reminder they give the customer of why they should do business together: 1.

Retail 126
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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The Impact of the Chief Customer Officer, Part II

CCO Council

'Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. This week, I discuss the findings in detail and provide recommendations for managing them. 1. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment.

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Video: Taking Your CE Program Global: Cultural Sensitivity

InMoment XI

Cultural Sensitivity means more than just knowing what dealers and head office types want to measure. It’s practical stuff – like being sure you’re servicing clients in their own time zone. A few more thoughts on taking your customer experience program global. Until next time. @christravell PS Go Nico! PPS A quick reminder to check out.

Culture 150
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Lead Magnets: Giving Customers What They Want, to Get What You Need Every Time

Win the Customer

'Lead magnets create the ultimate positive customer experience as it delivers customers the right information at the right time your customers need it.

Customers 130
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News and Updates – June 2014

Strativity

Webcast: Accelerating Cultural Transformation. Date: June 17, 2014 Time: 3pm – 4pm EDT . Click here to register. Consistently engaged employees are the key to creating better customer experiences and loyal customers, but as companies struggle to keep up with the fast-paced world of cultural transformation they are losing the hearts and minds of their employees.

2014 52
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CS In Conversation: The Ideal Customer Success Platform

Amity

Amity sat down with Daniella Degrace, Former EVP of Customer Success at radian6 and Salesforce.com, to talk about customer success and posed a series of questions leading to the ultimate: If a development team were at her disposal what kind of customer success platform would you ask them to develop? Amity: Daniella, as a Customer Success executive what is critical to you?

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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The Impact of the Chief Customer Officer, Part I

CCO Council

'Today''s customers require access to a company''s offerings through many forms of media in order to meet their preferences and lifestyles. Furthermore, they also require a consistent customer experience across these channels since they can easily choose to change vendors if they do not receive support that meets their expectations. So multi-channel accessibility and consistency of experience across those channels have become essential components to winning the competition for customers.

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“No Soup for You” – A Lesson in Customer Experience from Seinfeld

Touchpoint Dashboard

'Bad customer experiences can come back to bite you! I was reminded of this last night when I was watching Seinfeld re-runs and came across the ever-popular “Soup Nazi” episode. If you haven’t seen it, the plot centers around a tyrant owner of a soup shop. This guy makes amazing soup, and his secret recipes […].

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Taking Your CE Program Global: Cultural Sensitivity

InMoment XI

Cultural Sensitivity means more than just knowing what dealers and head office types want to measure. It’s practical stuff – like being sure you’re servicing clients in their own time zone. A few more thoughts on taking your customer experience program global. Until next time. @christravell PS Go Nico! PPS A quick reminder to check out.

Culture 150
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How to Increase Sales 27% for E-commerce

customer sure

E-commerce is a great business model. Low overheads, scale up fast, punch above your weight, and a whole wide world of potential customers. But it comes with a challenge when figuring out how to increase sales effectively, as there’s a big disadvantage compared to traditional business: You never get to meet your customers. Derek Bacharach, owner at the store www.SimplySuperHeroes.com describes how this affects him: “One of the drawbacks to having an e-commerce store is not being able

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Top 3 Company Culture Fixes That Don’t Work

Strativity

People create culture- so why is it so hard for people to change it? Culture is made up of many influences over the course of a long period of time. It’s a pattern that has evolved with the people that practice it. It’s not a written law. When you’re changing culture, you’re changing the intangible. Companies know culture is important, but they tend to get a little lost when they try to make positive, lasting changes to it.

Culture 40
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Fantastic Customer Success Meetup featuring BMC Software, Nulogy and ScribbleLive

Amity

There was so much interesting and meaty content in last night’s Customer Success Meetup, we could barely keep up with capturing it all. After the regular community announcements (see the end of the blog post) and panel introductions the discussion was well underway. And to be honest we served up the first couple of scripted questions, but the audience engagement and natural flow of the conversation just took over.

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The Six Components to Customer Engagement Strategy

CCO Council

'Customer engagement needs to be a disciplined strategy with ownership, accountability, broad reach, goals, accountability, measures, and a marketing plan of its own to communicate with employees, customers, and other stakeholders. Here are six essential components to a successful customer engagement strategy: Purpose In order to devise an effective strategy, you must first identify what you want engaged customers to do for you.

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13 Best Practices for a Successful PSIM Deployment

Customer Interactions

'I was asked a few weeks back to host a webinar. When I was told I could pick my own topic, it got me to thinking. I speak at security conferences throughout the year and host PSIM Workshops as well. The one question that always comes up is ‘what can I do to make my PSIM deployment successful?’ So to answer this question, I went on a fact finding mission.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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The Beautiful Big Data

InMoment XI

What can Big Data mean for your Voice of Customer (VoC) software platform and program? Each year, Mary Meeker, of the VC firm Kleiner Perkins Caufield Beyers, publishes a comprehensive and always interesting 100+ page deck on Internet Trends. Meeker’s 2014 edition has a section on Big Data where she lists the following six trends: View Article.

2014 150
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Why You Should Build Customer Relationships with Email Marketing

customer sure

Customer relationship building is essential in converting prospects and web visitors to full paying customers – and even advocates of your business. Email is one of the best ways to do that, and relationship building should be the no.1 priority of all your email marketing activities. All too often ecommerce stores take the view that email marketing is about delivering mini-catalogues of products and special offers into the inbox of past and potential customers.

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GetFeedback Summer ’14: Team Administration

GetFeedback

GetFeedback introduces team administration and collaboration for all of your customer survey projects. Check out our Summer '14 Product Feature Tour.

Customers 150
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Amity combines Workflow, Automation and Customer Insights to Create the First Closed-loop Customer Success Platform

Amity

The benefit of building a customer success platform is that your own customer success team can use it – and we do. And what we’ve discovered, and confirmed with our customers, is that taking action makes a difference in customer success. Customer insights alone don’t address the key question – Now What? But delivering the right service to the right customer at the right time does.

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Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

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Q&A on Social Media Customer Support

Brad Cleveland Blog

Is your organization waking up to the complexities of providing social media customer support? An interview that I did with Salesforce.com provides answers to many common questions about social media customer support. You can read the full interview here.

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Book Review: The War of Art

Joe Rawlinson

'Steven Pressfield is a successful writer who shares his deep insights into being a successful creative in The War of Art: Break Through the Blocks and Win Your Inner Creative Battles. If you create anything at all, this book is for you. If you are a writer, artist, entrepreneur, business owner, or hobbyist, this book is for you. Pressfield’s book reads more like a serious of short essays that are easy to digest.

Books 100
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The Beautiful Big Data

InMoment XI

What can Big Data mean for your Voice of Customer (VoC) software platform and program? Each year, Mary Meeker, of the VC firm Kleiner Perkins Caufield Beyers, publishes a comprehensive and always interesting 100+ page deck on Internet Trends.

2014 150
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Discover Your Wow Factor with Customer Journey Mapping

Touchpoint Dashboard

'We’re all looking to wow our customers, right? So how are you doing in that area? Take a pop quiz and find out. Ask yourself… • Do you know what really wows your customers? • Is your company providing the wow your customers want at the exact points in their customer journey where they need […].

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.