How Do I Get Distribution Executives to Care About CX?
Heart of the Customer
MARCH 30, 2023
Like its cousin manufacturing, distribution seems more about price than customer experience (CX). This makes it harder to engage executives in the importance of CX. That is, until customers start churning, complaining that it’s too difficult to work with you. That’s where CX becomes critical. It’s not that price doesn’t matter – it obviously does! […] The post How Do I Get Distribution Executives to Care About CX?
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