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Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. Their convenient onlineexperience for selection and shipping is also rated highly by customers. The answer isn’t acquiring two new customers.
The fundamental CSAT survey can be used in a variety of situations, from evaluating your store’s shopping experience to gathering feedback on your support processes. Customer EffortScore (CES): How easy was it to [find what you were looking for]? Here’s a quick rundown of how you can gather feedback in-store and online.
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