BlueOcean

APRIL 1, 2025

The Changing CX Landscape: What Customers Really Want Customer effort score has become just as important as customer satisfaction score. This becomes even more critical with AI because you’re not just entrusting customer data to humans but to technology that must be configured and constrained appropriately.

Customers 156

Customers Effort Score Airlines Customer Journey 156

InMoment XI

DECEMBER 17, 2024

As your company begins to scale customer experience operations, it is possible for silos that cause different departments to use separate technologies and focus on different metrics, which fragments your understanding of the customer experience. Otherwise, your information silos stay intact and your customer journey remains fragmented.

Customer Experience Management 195

Customer Experience Management Customer Experience Management ROI 195

InMoment XI

OCTOBER 23, 2024

Also, consider investing in self-service technologies such as interactive teller machines (ITMs) to handle basic transactions. It can provide personalized recommendations and services at scale making it a must-have technology for modern banks. Leverage technology for consistency and efficiency.

Banking 195

Banking Customer Experience Financial Touchpoint 195

eglobalis

SEPTEMBER 16, 2024

Technologies such as automation, AI-driven insights, and omnichannel platforms are essential to optimize customer interactions across all touch-points. The change management effort involves aligning various departments, updating processes, and ensuring teams adopt new technologies effectively.

B2B 382

B2B Customer Experience Customer Centricity Omnichannel 382

Answer Dash

NOVEMBER 27, 2018

While many companies focus on scores such as Customer Satisfaction (CSAT) and Net Promoter Score (NPS), they’re overlooking a more important metric that is more intricate. That is the Customer Effort Score (CES). What is the Customer Effort Score? How do you measure Customer Effort Score?

Effort Score 76

Effort Score Metrics Net Promoter Score NPS 76

InMoment XI

JANUARY 27, 2025

Part of that is just the nature of the business, with primary use cases revolving around KPIs weighed down by negative connotationsmetrics like problem resolution rates, customer effort scores, and churn. At times, even the insights that surfaced from customer-agent interactions can feel burdensomean endless inbox of problems to solve.

Call Center 195

Call Center Contact Center Social Media Apparel 195

eglobalis

JULY 2, 2024

By embracing a diverse array of metrics and leveraging cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML), businesses can obtain a more comprehensive and nuanced understanding of customer sentiment and other important facts.

NPS 461

NPS Feedback Net Promoter Score B2C 461

eglobalis

JUNE 27, 2024

Implementing Technology Solutions Investing in technology that enhances the customer experience is essential. However, merely implementing these technologies without practical actions and listening to your customers and following the company mission and goals will not turn your company into a winner.

Customer Experience 460

Customer Experience Customer Centricity Net Promoter Score Government 460

InMoment XI

JANUARY 2, 2023

Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ) Customer Satisfaction (CSAT) Customer Effort Score ( CES ). With new technology and social media, we have more ways than ever before of interacting with our customers. What Is Net Promoter Score (NPS)?

Net Promoter Score 221

Net Promoter Score NPS Metrics Effort Score 221

InMoment XI

AUGUST 9, 2024

customer satisfaction helps you measure overall satisfaction, while customer effort score measures the ease of which customers interact with your business. ” A lower effort score indicates a smoother, more positive customer experience. The metrics you choose will depend on what your customer experience goals are.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

SurveySensum

AUGUST 5, 2019

Table of Contents: What is Customer Effort Score (CES)? Customer Effort Score (CES) calculation. What is Customer Effort Score (CES)? Customer effort score (CES) is a numeric indicator of positive, neutral or negative customer experience during an interaction with your organization.

Effort Score 72

Effort Score Definition Feedback Metrics 72

Think Customers

APRIL 10, 2025

reducing churn by 15%, improving customer retention by 10% , increasing customer effort score (CES) by 25% ). Example: Instead of only tracking Net Promoter Score (NPS) , also measure: Customer Lifetime Value (CLV) Measures total revenue potential per customer.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

InMoment XI

MAY 31, 2022

With the number of touchpoints a customer has with a brand increasing with the proliferation of technologies and channels, the need to create a consistent experience is critically important.” – McKinsey & Company. Sign up today for free Net Promoter Score, CSAT or Customer Effort Score feedback with InMoment.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

Upstream Works

FEBRUARY 10, 2021

As 2021 unfolds, the stakes have never been higher for contact center leaders to invest in the right technologies. Many contact centers still struggle with the limitations of legacy technology and premises-based systems, and the disruption from COVID-19 has intensified the urgency to modernize.

Contact Center 78

Contact Center 2021 Technology Omnichannel 78

GetFeedback

NOVEMBER 19, 2018

Unlike the classic funnel that reflects a time when consumers were less connected to businesses and to each other, the loyalty loop acknowledges the impact that technology and social media have had on most consumers. The Customer Effort Score (CES) asks, “How easy did [organization] make it for you to handle your issue?”

Loyalty 220

Loyalty Net Promoter Score NPS Customer Retention 220

InMoment XI

OCTOBER 19, 2021

customer effort). Effort and ease, or CES (Customer Effort Score), is a super valuable metric to use in the interaction environment, as it tells us so much about how an experience went from a customer point of view, and is strongly correlated to customer loyalty. The Power and Limitations of Technology.

Customer Experience 370

Customer Experience Social Media Call Center Metrics 370

SurveySensum

AUGUST 10, 2023

Measuring Customer Effort Score (CES) can help you find out why customers struggle to do business with your company. You can then use this information to improve your product, reduce customer effort, decrease churn, and increase loyalty. But how to improve customer effort score efficiently?

Effort Score 52

Effort Score Loyalty Customers Touchpoint 52

GetFeedback

MAY 17, 2018

Technology has given support teams incredible ways to reach the modern customer. Hire more staff to accommodate the influx of tickets, and measure Customer Effort Score (CES) to identify the sources of friction. Great customer support looks very different than it did a decade ago.

Customer Satisfaction 207

Customer Satisfaction Effort Score Social Media Customers 207

InMoment XI

JUNE 14, 2022

Classic CX surveys like NPS , PSAT, CSAT , and Customer Effort Score(CES) monitor customer sentiment—providing critical insight into behavioral and revenue metrics. Carmen Woo, Salesforce Solution Architect and Senior Application Engineer, holds the cross-functional CX technology vision at Glassdoor. 1-7 or 1-5).

Metrics 195

Metrics Net Promoter Score NPS Effort Score 195

InMoment XI

JANUARY 10, 2023

CX efforts then become more specialized, and that’s when silos begin to form. Before you know it, you’ve got different departments using separate technologies and focusing on different metrics—fragmenting your understanding of the customer experience. . That’s when it’s time to consider hiring or appointing a CX manager.

Customer Experience 243

Customer Experience Management Touchpoint Net Promoter Score 243

InMoment XI

DECEMBER 7, 2023

Customer Effort Score (CES) Customer Effort Score (CES) surveys ask the customer, “How much effort did you have to expend to handle your request?” This is scored on a numeric scale. An example is an in-app survey that asks a software user, “How satisfied are you with this product or feature?”

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

CX Accelerator

JULY 22, 2019

Through different survey questions, organizations can calculate some of the more common VOC metrics, including: Customer Effort Score (CES) – Measures the level of effort your customers devote to doing business with you (the less effort, the better). Back To CX Accelerator Blog.

Contact Center 182

Contact Center Net Promoter Score Effort Score NPS 182

InMoment XI

FEBRUARY 12, 2024

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. A positive shift in NPS indicates that integrated efforts are resonating positively with your customer base.

NPS 195

NPS Net Promoter Score Effort Score ROI 195

CX Accelerator

JULY 22, 2019

Through different survey questions, organizations can calculate some of the more common VOC metrics, including: Customer Effort Score (CES) – Measures the level of effort your customers devote to doing business with you (the less effort, the better).

Contact Center 174

Contact Center Net Promoter Score Effort Score Customer Satisfaction 174

InMoment XI

DECEMBER 13, 2024

It enables call center management to monitor and analyze key performance indicators (KPIs) like call volume, agent effort score, and peak-hour traffic. They track key metrics like agent effort score (AES), call volume, quality assurance, and agent productivity. Filter and drill down for better insights.

Call Center 195

Call Center Contact Center Social Media Metrics 195

InMoment XI

JULY 23, 2024

Selecting the Right Software Investing in technology is also crucial. These technologies can streamline processes, provide personalized experiences, and offer timely support, improving the overall customer journey. Utilize Smart Technology Leveraging technology can further elevate the customer experience.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

ShepHyken

JANUARY 26, 2025

The Gist, as it is referred to in the article, is that CXOs help align initiatives throughout the company, companies led by a CXO see stronger customer loyalty and profitability, and the CXO helps eliminate departmental barriers and help implement the right CX technologies and solutions.

Article 66

Article 2025 Customer Service Loyalty Programs 66

Wootric

NOVEMBER 4, 2020

Through technology, customers have unprecedented access to information about products and services. Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ). Customer Effort Score ( CES ). What is Net Promoter Score (NPS)? What is Customer Effort Score?

NPS 122

NPS Net Promoter Score Metrics Effort Score 122

Retently

MARCH 11, 2025

Another valuable sources of insight in this process comes from open-ended responses in customer satisfaction surveys like NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score). NPS (Net Promoter Score) : Would you recommend us? Whats included in a CX roadmap?

Management 115

Management Customer Experience Roadmap NPS 115

Calabrio

MARCH 25, 2025

Without an AI-ready strategy to match, the latest technology can create new challenges instead of solving them. The gap is clear: to truly empower agents, organizations must invest in the right supportnot just the right technology. Because AI isnt designed to handle the most complex, emotionally charged interactions on its own.

Contact Center 52

Contact Center 2025 E-support Omnichannel 52

TechSee

AUGUST 26, 2020

The more information, tools and technologies available to the employee – and the more effortless it is for them to access and use them – the easier it is to provide standout customer service. Employees can also be given more autonomy with the freedom to choose the technology that will best help their customer. For the Employee.

Customer Journey 124

Customer Journey Omnichannel Effort Score Multi-Channel 124

GetFeedback

MAY 9, 2019

As it relates to your customer experience strategy, it means streamlining customer insight across the organization, providing the right technology, and ensuring every employee can confidently talk to your CX program. A big part of providing a positive work environment is providing the tools to empower employees to do their job well.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Thematic

MARCH 30, 2025

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. When KPIs align with business goals, every insight becomes measurable progress.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

InMoment XI

JULY 12, 2023

Leveraging Technology for Enhanced Experiences Just like every other part of your business, technology can significantly enhance the customer experience, too. Explore emerging technologies like chatbots, artificial intelligence (AI), and data analytics to gain insights and improve the customer experience.

Customer Experience 195

Customer Experience Social Media Touchpoint Net Promoter Score 195

InMoment XI

OCTOBER 19, 2021

customer effort). Effort and ease, or CES (Customer Effort Score), is a super valuable metric to use in the interaction environment, as it tells us so much about how an experience went from a customer point of view, and is strongly correlated to customer loyalty. The Power and Limitations of Technology.

Customer Experience 221

Customer Experience Social Media Call Center Metrics 221

Thematic

DECEMBER 15, 2024

Firstly you’ll need to transcribe your call data into text using speech-to-text technology. Choosing the Right Tools and Technologies Choosing tools that align with your business goals and technical objectives is critical for getting reliable insights that actually make a difference.

Contact Center 62

Contact Center Net Promoter Score Social Media Average Handle Time 62

Alida

NOVEMBER 10, 2016

NPS also differs from customer effort score (CES), a metric introduced by a group of Corporate Executive Board researchers in 2010. To calculate a CES, brands ask customers a single question: How much effort did you personally have to put forth to handle your request?

Net Promoter Score 208

Net Promoter Score NPS Metrics 2010 208