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Social Listening Tools to Understand Customers & Improve Experiences

InMoment XI

Sentiment Analysis Competitor Analysis Multi-Platform Coverage Keyword and Hashtag Tracking Analytics and Reporting Content Creation and Scheduling CRM Integration A social listening tool lets you tap into online conversations around your business. Multi-Platform Coverage Online conversations happen across multiple platforms.

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The Ultimate Guide to Google My Business Posts

InMoment XI

Google Posts are an invaluable tool for businesses to communicate updates, offers, and events directly to their audience. These posts appear on your business listing, providing a direct channel to communicate updates, promotions, and events. This guide will cover everything you need to know to make the most of them.

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Social Media Management Tips to Increase Visibility and Success

InMoment XI

Social media usage is growing every year, and the rate at which consumers are using social media to interact with brands is increasing with it. Social media management is important because social media is one of the main ways that consumers interact with your brand. What is Social Media Management?

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7 omnichannel contact center capabilities for business continuity

Talkdesk

Many customers prefer and expect different digital communication channel options depending on the context. million customer conversations a year through digital channels — a number that is only expected to grow in the coming months. Support agents must rely on a tool that allows them to quickly add a communication channel (e.g.

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Drip marketing: How to plan and execute effective campaigns

BirdEye

In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads. Event promotion Do you have a big event around the corner? Today’s marketers understand this well.

Marketing 111
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Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable

Optimove

In today’s digital-focused world, multi-channel marketing is important for the simple reason that you must be able to reach your customers where they are. The number of devices per user is growing and it is important to have an orchestrated strategy of offers sent through several channels, so you won’t miss any potential touchpoints.

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Why Metrics Aren’t Everything for Delivering Exceptional Customer Service

Joe Rawlinson

While technology certainly has advanced to the point where it’s possible to quickly gather a tremendous amount of data about the customer experience , it can only track customer interactions and engagement. This concept plays out across every customer interaction, regardless of the channel. Determining Which Interactions Matter.