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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

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Voice of Customer Analysis to Improve Customer Loyalty and Retention

InMoment XI

For example, this analysis can reveal why a customer canceled their subscription to your service. Their feedback across various touchpoints on the customer journey will highlight how you can better retain similar customers.

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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

If you don’t have any data: Consider places that can give you some, like customer service case codes and social media discussions. Customer feedback and emotional data. Customer behavior and actions. Systems, procedures, and touchpoints. What are customers telling you in their open-ended feedback?

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Ecommerce Customer Experience: How to Improve and Measure It

InMoment XI

When done perfectly, a holistic ecommerce customer experience approach ensures your customers have a seamless and positive experience at every touchpoint. Responsive Customer Support: Zappos is renowned for its exceptional customer service, providing 24/7 support and hassle-free returns.

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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

They envisioned a landscape where exceptional customer service, inviting environments, and a commitment to personal connections prevailed over the conventional transactional approach. Breaking the mould of traditional banking, Metro Bank embarked on a mission to revolutionise the banking experience in the UK.

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How loyal are you to your customers?

Alida

From Wunderman’s perspective, wantedness is the “degree to which a brand proves its commitment to earning a customer’s business across every touchpoint and throughout the entire path to purchase.”. And when it comes to a frictionless experience, the demand for better customer support is particularly high.

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10 great customer service examples to learn from 

Happy or Not

Exceptional customer service goes beyond simply addressing customer inquiries—it involves anticipating needs, personalizing customer interactions, and delighting customers at every touchpoint. Read the full case study here 5.