Currency Alliance

FEBRUARY 26, 2021

As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. Customer journey mapping and various other ‘best practices’ emerged to help companies innovate around their digital channels. For instance, you may be a grocery store or a hotel chain.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

JUNE 11, 2017

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Such coalitions that still exist in Spain, The Netherlands, various countries in Southeast Asia, etc.,

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. Hotels need to get rid of tiny plastic shampoo bottles (or prove that they are better than alternatives). CEO Glenn Fogel said…. This is so true.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. To see how valuable these partnerships could be, with proper data sharing, consider a partnership with a hotel. Town Lodge Hotels. Musica (entertainment).

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 20, 2022

During the covid-19 pandemic, we saw brands offer points for purchases across new sales channels, and the ability to stay engaged with the loyalty program – even if purchase volume or frequency dropped. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

The sixth trend – to be present and compete in marketplaces – will become a new, but pressing objective for brands that have been operating in silos – since it is now patently clear that customers are interacting with brands beyond the brands’ own channels. travel or luxury goods).

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. And, if you enrich the program by being too generous, ROI could go down (not up).

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Grade.us

JANUARY 16, 2019

All of their reviews are focused on a single platform or channel (e.g. Show clients how to measure the ROI of their review management campaigns and the effects on their conversion rate. calculating ROI, projecting conversion rates, choosing review platforms, etc.). Google, Yelp, Avvo, etc.). (5.) Whom to ask for a review.

Management 36

Management Multi-Channel Customers ROI 36

Grade.us

SEPTEMBER 14, 2021

If you’re taking a vacation, there’s a good chance you’ll need to rent a car or book a hotel. Once your rankings begin to grow, your ROI and aggregate reviews will continue to improve, creating a virtuous cycle Here’s the issue. Here’s the thing about these search activities.

Travel 26

Travel Social Media Books Multi-Channel 26

Magellan Solutions

JULY 15, 2021

The client handles credit and debit card transactions for over 100,000 restaurants, hotels, and other retail merchants. . The client was able to generate significant appointments leading to a superior return of investments (ROI) in sales. Company’s Background. Challenges. Challenges.

Call Center 40

Call Center B2B Sales Retail 40

SmartKarrot

MARCH 8, 2022

After beginning her career as a Marketing intern at the Rafain Palace Hotel & Convention Center, she is now a Customer Success Strategy Specialist at Ambev. A multi-talented individual, Morika’s experience spans from operationalizing and evangelizing customer success to building CS processes to training, developing, and coaching CS teams.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21

Thematic

AUGUST 29, 2024

Choose the Right Feedback Channels Utilize a mix of feedback channels to capture a comprehensive view of customer opinions. Common channels include surveys, online reviews, social media, and direct customer interactions. Each channel provides unique insights, so integrating multiple sources ensures a well-rounded perspective.

Voice of Customer 62

Voice of Customer Social Media Feedback Multi-Channel 62

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. While multi-brand collaboration is starting to increase rapidly, the greatest constraint in giving customers more freedom and choice with loyalty currencies is often your brand’s ego.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52