Thematic

MARCH 30, 2025

more likely to have real-time access to product and customer information. Here’s how integration makes support more strategic: Unified Customer View: Bring together all customer interactions—across teams, channels, and touchpoints. High-performing teams are 1.8x

Information 62

Information Insights Customer Service Airlines 62

InMoment XI

OCTOBER 30, 2024

It improves customer satisfaction across all touchpoints. By leveraging digital solutions and user-friendly interfaces, insurers can enhance customer satisfaction at every touchpoint. It can greatly enhance customer satisfaction during critical touchpoints across the customer journey.

Insurance 195

Insurance Customer Satisfaction Customer Experience Multi-Channel 195

InMoment XI

OCTOBER 23, 2024

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. For instance, First National Bank partnered with InMoment to better analyze data across all touchpoints using a custom text analytics model.

Banking 195

Banking Customer Experience Financial Touchpoint 195

InMoment XI

MAY 31, 2022

Each of these touchpoints influences the customer, and by analyzing customer behavior, feelings, and motivations around each touchpoint, you can begin to identify opportunities to establish more positive relationships by giving customers what they need at any given stage of their journey. Plot Touchpoints. So start there.

Customer Journey Mapping 396

Customer Journey Mapping Customer Journey Net Promoter Score Touchpoint 396

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support.

Leadership 232

Leadership B2B B2C Net Promoter Score 232

InMoment XI

DECEMBER 19, 2022

Missing Information: Respondents don’t have the opportunity to leave feedback in their own words on what went well and what could be improved. And who wouldn’t want access to that information?! You will be receiving irrelevant, outdated information and the customer will also be frustrated and put off from leaving feedback.

Touchpoint 370

Touchpoint Feedback Workshop Customer Journey 370

Experience Investigators by 360Connext

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Feed the data into your AI tool : Choose an AI tool to analyze your data, ensuring the solution will keep all customer information confidential.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

InMoment XI

APRIL 6, 2022

During this stage, the customer is gathering information, researching, and looking for options to solve the problem. There are many ways to go about understanding your customers: analytic research, informal qualitative research, carefully crafted personas, and more. Identify Touch Points.

Customer Journey 387

Customer Journey Customer Journey Mapping Touchpoint Customers 387

InMoment XI

MAY 18, 2022

Learning about key touchpoints is one of the best ways to become aware of problems as they arise. One of the most impactful methods to identify these moments and then reduce friction across your customer journey is InMoment’s Touchpoint Impact Mapping.

Customer Journey 397

Customer Journey Touchpoint Customer Retention Banking 397

eglobalis

OCTOBER 1, 2024

For instance, if the company is launching a new product, this team ensures that all departments are informed and aligned on messaging, timelines, and responsibilities. By working on this map together, each department can identify how their role impacts the customer at different touchpoints, encouraging collaboration across teams.

2020 440

2020 Customer Journey Mapping Culture Innovation 440

Experience Investigators by 360Connext

JULY 17, 2024

Stay Ahead of the Competition with Competitive Journey Information One of my favorite ways to leverage journey mapping is to include competitive journey information. Competitive information is not just about what your competitors are doing. The verdict: Company 1 delivered support along five touchpoints.

Customer Journey Mapping 143

Customer Journey Mapping Customer Journey Information Roadmap 143

Experience Investigators by 360Connext

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Start With One Customer Touchpoint Sometimes, you need to start small. If you arent sure where to start, consider touchpoints as a jumping-off point.

ROI 143

ROI Customer Experience Touchpoint Customer Journey Mapping 143

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These tools allow businesses to create seamless, personalized experiences by understanding customer interactions across various touchpoints and channels.

Customer Experience 425

Customer Experience Social Media 2024 B2B 425

Experience Investigators by 360Connext

NOVEMBER 30, 2021

Sometimes they include quotes and additional information about the goals of your customer. Here’s a quick comparison between Buyer Personas/Avatars and CX Personas: Buyer Personas/Avatars: Tend to focus on demographic information like age, gender, & income level. Requesting an informational meeting. Motivations.

Customer Experience 367

Customer Experience Customer Journey Mapping Customer Journey Touchpoint 367

InMoment XI

NOVEMBER 22, 2024

It helps you collect and integrate customer data from every relevant source to avoid missing out on crucial information. Qualitative feedback provides the necessary information to better understand customer needs and expectations. This information is crucial to building effective marketing campaigns for retention and lead generation.

Feedback 195

Feedback Net Promoter Score Social Media NPS 195

InMoment XI

MARCH 4, 2022

The audience in question should be one that is crucial to your strategy, so be sure to examine sales data, demographics, and other analytics to inform your decision. When you design with the end in mind, you must first think about the decisions you want to make and actions you want to take based on the information you collect.

Customer Experience 417

Customer Experience Touchpoint Employee Experience Customers 417

TechSee

NOVEMBER 27, 2024

By actively listening to customers and gathering relevant information, enterprises can tailor their communication and service offerings accordingly. Technology can significantly improve efficiency by providing customers with immediate access to the information, resources, and resolutions they expect.

2025 124

2025 Customer Experience Customer Centricity Net Promoter Score 124

InMoment XI

DECEMBER 6, 2024

From managing customer touchpoints to implementing advanced tools and strategies, achieving the desired results requires significant expertise and resources. These touchpoints allow you to address any challenges, share updates, and ensure that your CX strategy remains on track. What Is a Full-Service Customer Experience Solution?

Customer Experience 195

Customer Experience Reference 2024 Download 195

CX Accelerator

AUGUST 19, 2019

The instrument that many companies use to do this is a CX dashboard and it has many benefits: It is an easy-to-understand report card on your organisation’s CX that enables readers to look at a variety of sources of information to gain a holistic understanding of how the company is performing. But take a step back.

Telecommunications 345

Telecommunications Customer Journey Mapping Metrics Touchpoint 345

InMoment XI

OCTOBER 25, 2024

Online reviews are the most trusted source of information for most people interacting with a restaurant for the first time. It’s important to deliver a consistently positive customer experience across all touchpoints. Include information like hours, menus, and contact details for each location.

Feedback 195

Feedback Management Social Media 2024 195

GetFeedback

JULY 19, 2019

A VoC program must be capable of finding the true pulse of the customer so that businesses can use that information to make the company better. . Too many companies focus on customer touchpoints. A touchpoint is any interaction that might influence the way your customer feels about your product, brand, or business.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 372

B2B Customer Experience Customer Centricity Omnichannel 372

InMoment XI

DECEMBER 30, 2021

So first up on our list is a CX strategy webinar about how your program needs a precise balance to deliver the intelligence your team needs to make informed decisions. The Four Touchpoints in the SaaS Customer Journey Taking Immediate Action: Sustainable Strategy for Customer Follow-up Taking Strategic Action: Insights from Touchpoint Data.

Webinar 370

Webinar Metrics Touchpoint Customer Journey 370

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. While email remains the go-to option, certain touchpoints may benefit more from SMS or web pop-ups to reach customers where they are most active.

Retail 109

Retail NPS Touchpoint Feedback 109

InMoment XI

JANUARY 27, 2025

Still, in discussing the logistics of the exchange, a nugget of information emerges amid the customers relief at having the issue resolved promptlya comment about wanting to look professional for an upcoming work event. The agent understands the issue and resolves it by offering an exchange for a different size.

Call Center 195

Call Center Contact Center Social Media Apparel 195

eglobalis

JULY 2, 2024

By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

NPS 450

NPS Feedback Net Promoter Score B2C 450

InMoment XI

NOVEMBER 16, 2023

This hands-on workshop emphasised the significance of integrating customer and employee perspectives into experience enhancement strategies, whilst leveraging productivity studies and insights to make informed investment decisions. These elements influence how businesses operate and make decisions.

Workshop 447

Workshop 2023 Healthcare Travel 447

InMoment XI

OCTOBER 17, 2024

A customer feedback questionnaire is a set of structured questions that aims to collect information from customers about their experience, opinions, and thoughts about your product or service. It will also help inform strategy on which improvements to make based on potential impact on customer experience.

Feedback 195

Feedback Insights Customers Banking 195

InMoment XI

JANUARY 9, 2024

This helped break down silos and made things simpler not only for FedEx’s customers, but also for each of the company’s internal teams working together to deliver meaningful information and valuable content to customers. Keep customers informed about product updates, new features, and relevant industry trends.

B2B 413

B2B Customer Experience Net Promoter Score Customer Journey Mapping 413

InMoment XI

DECEMBER 10, 2024

This information guides product development to better fulfill customer needs and goals. In fact, 77% of customers are willing to share personal information as long as they receive better experiences in return. Leverage guides, webinars, video tutorials, and newsletters to inform customers.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

InMoment XI

JUNE 7, 2022

I’ve found one such questionnaire, the transactional survey, to be an invaluable tool for assessing almost any customer touchpoint. Transactional surveys can be used to gauge many touchpoints , but the one they’re typically associated with (and the one they’re named for) is a key part of the brand experience: the sale.

Call Center 368

Call Center Touchpoint Feedback Retail 368

InMoment XI

MAY 3, 2022

And for insurance CX programs, customer data is a key source of information that can help insurance companies cultivate a growing trust with their consumers. So think about the different touchpoints that pose potential for valuable CX data. So how do you collect the most valuable feedback from your customers?

Insurance 370

Insurance Return on Investment Voice of Customer ROI 370

Retently

JANUARY 13, 2025

Whether its resolving an issue, completing a purchase, or finding information, CES gives you a direct look at how much work your customers are putting in. Multi-Channel Support for Diverse Customer Touchpoints Customers interact with your business in many ways emails, live chat, mobile apps, social media, and more.

Measurement 116

Measurement Effort Score Multi-Channel Net Promoter Score 116

InMoment XI

MAY 25, 2023

Customer experience design is the process of creating the customer experience at all touchpoints, from the initial discovery phase through to the post-purchase phase. Customer Experience The customer experience encompasses the customer’s experience with the overall brand at all touchpoints before and after purchase.

Customer Experience Design 363

Customer Experience Design Customer Experience Competitive Advantage User Experience 363

InMoment XI

AUGUST 3, 2023

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. Moreover, unstructured data analytics offers a holistic view of the customer journey , capturing the entire spectrum of interactions across various touchpoints.

Customer Insights 366

Customer Insights Insights White Paper Social Media 366

Experience Investigators by 360Connext

APRIL 14, 2020

Systems, procedures, and touchpoints. What are the channels, touchpoints, and systems your customers are using? Will they have to repeat themselves or access information that is hard to find (like an account number?). Synthesize the information and insights. The customer’s journey phases and touchpoints.

Customer Journey Mapping 374

Customer Journey Mapping Workshop Customer Journey Touchpoint 374

GetFeedback

MARCH 20, 2019

Only ask for new information in the surveys you send. The ideal situation of any brand would be to get customers to take a 45-minute survey with detailed information on all aspects of their experience with the organization. Identify the touchpoints that impact customers’ experiences the most. Ask new questions.

Customer Journey Mapping 255

Customer Journey Mapping Net Promoter Score Customer Journey Touchpoint 255