Beyond Philosophy

JUNE 1, 2015

CMC, is Thought Leadership Principal for Beyond Philosophy. And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Use the Data.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

BirdEye

MAY 8, 2023

Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Social selling also allows for social listening.

Sales 52

Sales Social Media Multi-Channel Events 52

Michelli Experience

MARCH 11, 2016

Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Two: Mobile Loyalty Programs Work. An astounding 90 percent of smartphone users enrolled in mobile loyalty clubs have found them beneficial. Buyers love feeling like “part of the program.”

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Thematic

AUGUST 29, 2024

Whether through surveys, reviews, or social media, VoC helps you turn customer insights into better business decisions. We’ll look at VoC best practices before getting into the details of how to set up your own Voice of Customer program. Clear goals guide your program's focus and help measure its success.

Voice of Customer 62

Voice of Customer Social Media Feedback Multi-Channel 62

Kustomer

NOVEMBER 25, 2021

This was a multi-year, probably 10 year plus research effort. And the response from the leadership team was like we flew you all the way over here from the U.S. So given that I still think it’s right, I know repeat channel flipping is bad Matt. The first one was what we call a channel stickiness.

Customer Service 84

Customer Service Customers 2010 Net Promoter Score 84

Kustomer

MARCH 12, 2020

First is channel stickiness. They want to be in control and you want them to keep using your digital channels. Simple communication that customers can easily understand themselves will help them stick to your self-serve channels. This was a multi-year, probably 10 year plus research effort. Consumers want to self-serve.

2010 52

2010 Customers Multi-Channel Net Promoter Score 52

Currency Alliance

MAY 19, 2021

If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Now, the channels through which consumers interact with brands – often long before the purchase – are as diverse as the way we surf the internet. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52