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Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more).
Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more).
For NPS metrics, Promoters (10-9), Passives (8-7), and Detractors (6-0) divide how you’ll be measuring customer service performance, but they alone won’t give you the keys to the castle. It’s critical to know the tangible value of your promoters to the overall lifetimecustomer value. You do it again and again.
Jason Grier, EVP and Chief Customer Officer at Reputation looks at the future of customer feedback surveys and how customer emotion is better captured on socialmedia than by traditional survey forms. Even video is emerging on the customer-feedback scene. Socialmedia and the state of customer feedback.
Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. LinkedIn : [link]. Website : [link].
For example, if you send an email to an existing customer promoting a new product and they decide to call directly from your listed phone number, it’s clear this online marketing channel is driving over-the-phone conversions. You can then calculate how valuable these interactions and conversions are from lifetimecustomers.
What’s more, 39% of consumers say they will never go back to a merchant that declines a transaction — leading to a significant loss in lifetimecustomer value. And 28% say they will report their negative experience on socialmedia, potentially influencing other prospective customers as well.
Unstructured Data : This includes everything from socialmedia posts to email threads and customer reviews, often the hardest data to categorize but indispensable for understanding customer sentiment and behavior. Without robust support for multiple data formats, youll face compatibility issues that slow down analysis.
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