Loyalty Programs Magazine ROI 
Currency Alliance
JUNE 16, 2020
For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Hybrid points programs.
Currency Alliance
JUNE 21, 2018
That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. But I hadn’t quite foreseen how fast, slick, imaginative and engaging some programs had become. The loyalty tech stack used to amount to a loyalty management platform and not much else.
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CSM Magazine
MARCH 28, 2025
The integration of real-time loyalty programs or decentralized feedback tools opened the door for customer service platforms to build on Solana. Even so, strategic implementation still requires careful ROI, talented personnel and proper planning.
CSM Magazine
JULY 14, 2021
A recent study from LoyaltyLion has found that if retailers can create emotional connections with their customers, they will see a greater ROI from their marketing investment. This means you can focus your marketing efforts where you’ll see the greatest ROI.”. Why should a brand look to create a community?
Currency Alliance
DECEMBER 17, 2019
This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end. An uncertain future.
Currency Alliance
FEBRUARY 26, 2019
Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.
Storyminers
AUGUST 21, 2018
If you want to reach an older generation, then a magazine geared toward that age group is a good choice. People of all ages enjoy downloading an app that provides a loyalty program, offers discounts or gives other perks to users. Test a variety of campaigns and figure out which ones have the best return on investment (ROI).
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