eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. This nuanced understanding allows leaders to implement targeted improvements, driving loyalty more effectively than NPS’s static score alone.

2025 342

2025 Net Promoter Score B2B Multi-Channel 342

eglobalis

DECEMBER 11, 2024

Cultural Adaptation In a global market, cultural nuances significantly impact customer experience. For instance, a company might test different marketing messages or customer service approaches in various regions to determine the most culturally appropriate and effective methods.

Insights 358

Insights Customer Journey Mapping Omnichannel Effort Score 358

eglobalis

NOVEMBER 26, 2024

Introduction: Can loyalty, adoption, or growth be built on empathy alone? It examines why empathy alone is insufficient to build trust or loyalty and how businesses can move beyond platitudes to embed empathy into their operations. The answer is no. This makes the stakes—and the expectations—far higher.

B2B 497

B2B B2C Culture Workshop 497

eglobalis

OCTOBER 21, 2024

To maintain this balance, automation tools can help sort and prioritize complaints, leaving the more complex issues for human agents or your R&D or product marketing to handle. Addressing complaints can lead to higher customer loyalty, while ignoring them risks reputational damage.

Social Media 502

Social Media Feedback Engagement B2B 502

InMoment XI

SEPTEMBER 28, 2021

But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty. They might make an impact, but creating customer loyalty is something that must be the center of the company.

Loyalty 389

Loyalty Feedback Advertising Customer Relationship Management 389

eglobalis

FEBRUARY 24, 2025

Companies need human-driven insights to adapt to a fast-changing market. These teams support continuous innovation by identifying gaps and driving enhancements, which keeps Azure competitive in the fast-moving cloud market. Customer Expectations Are Human-Centric: Trust, empathy and relationships remain central to customer loyalty.

2030 292

2030 B2B Culture Innovation 292

ShepHyken

JANUARY 28, 2025

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: What role do loyalty programs play in enhancing customer engagement? How can companies leverage loyalty programs to generate additional revenue? How can technology help create a seamless customer experience within a loyalty program?

Loyalty Programs 88

Loyalty Programs Loyalty Customer Experience Rewards Programs 88

Experience Investigators by 360Connext

NOVEMBER 7, 2023

That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition. Retention is a smart investment for your budget that can cement your customer loyalty and boost their lifetime value. But now comes the big question: What does it take for customer experience teams to build loyalty and retention?

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

eglobalis

AUGUST 13, 2024

In this article, we will delve into how Samsung and Apple differentiate in customer experience, focusing on ten key parameters: design, brand loyalty, fan following, creativity, CX, user interface, ecosystem integration, product quality, customer service, and marketing strategies.

E-support 509

E-support Innovation Customer Centricity Loyalty 509

InMoment XI

DECEMBER 10, 2024

Losing customers never feels good, especially in a hyper-competitive market. The key is to build trust and loyalty through positive experiences that convert potential losses into growth opportunities. As a result, youll succeed in retaining and acquiring customers to increase your market share. What Is Customer Churn?

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

Brandwatch CX

MARCH 27, 2025

Relationship marketing is a long-term strategy, and that might put some brands off. What is relationship marketing? Relationship marketing is a strategy that focuses on the long term. Relationship marketing is a strategy that focuses on the long term. It goes hand in hand with relationship marketing.

Customer Relationships 93

Customer Relationships Marketing Social Media Loyalty Programs 93

eglobalis

MARCH 13, 2025

Unlike transactional B2C interactions, B2B relationships are built on long-term trust and consistent value delivery, meaning CX directly impacts customer retention, loyalty, and revenue. The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage.

Leadership 235

Leadership B2B B2C Net Promoter Score 235

InMoment XI

APRIL 3, 2025

Its no longer about just resolving customer issuesits about crafting meaningful, emotionally resonant experiences that drive loyalty and commercial success. The brands that prioritize experience-led strategies will not only meet customer expectations but exceed themcreating deeper relationships, stronger loyalty, and long-term growth.

Culture 195

Culture Social Media Government Loyalty 195

InMoment XI

DECEMBER 5, 2024

Attracting New Members Member Loyalty Competitive Advantage Crisis Management Credit unions are member-driven financial cooperatives. Member Loyalty Existing members are more likely to remain loyal to a credit union they trust. Credit union reputation management offers a competitive edge by boosting member trust and loyalty.

Management 195

Management 2024 Financial Social Media 195

InMoment XI

NOVEMBER 18, 2024

By understanding customer motivations, your business can make decisions that lead to higher customer satisfaction , loyalty, and profitability. Informed Marketing Decisions Analyzing customer behavior allows you to craft more effective marketing strategies.

Customer Journey Mapping 195

Customer Journey Mapping Social Media Customer Journey Competitive Advantage 195

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This data aggregation enables businesses to deliver highly targeted and relevant marketing messages.

Customer Experience 430

Customer Experience Social Media 2024 B2B 430

eglobalis

APRIL 6, 2025

Value for the Customer and the Exchange of Value At the heart of B2B marketing lies a fundamental question: What is our value proposition to the customer? In B2B, value is measured as an exchange : the buyer gains measurable business outcomes, and the supplier earns revenue, access, or loyalty. Three Ways to Sell Value in B2B Markets.

Contact Center 271

Contact Center B2B Competitive Advantage 2023 271

eglobalis

NOVEMBER 19, 2024

How They’re Experimenting: Hitachi implements regional trials of its AI-driven supply chain technologies before scaling to global markets. By employing algorithms as Samsung and other companies can simulate, predict, and refine outcomes with unprecedented precision, allowing them to de-risk innovations and accelerate time-to-market.

B2B 518

B2B Innovation Healthcare Culture 518

eglobalis

SEPTEMBER 28, 2024

In markets such as the United States, Japan, and various parts of Asia, Toyota consistently demonstrates responsibility by addressing customer issues promptly and without unnecessary obstacles. Unfortunately, this positive reputation does not always extend uniformly across all markets.

Automotive 474

Automotive Loyalty Return on Investment Transportation 474

eglobalis

JUNE 27, 2024

Companies like Zendesk, Freshdesk, and ServiceNow use these tools to monitor customer sentiment and resolve problems quickly, thereby improving satisfaction and loyalty. Successful execution ensures that the company lives up to its promises, thereby fostering trust and loyalty among customers.

Customer Experience 455

Customer Experience Customer Centricity Net Promoter Score Government 455

InMoment XI

OCTOBER 24, 2024

These platforms focus on improving customer experience metrics such as customer satisfaction, loyalty, and retention. Improved Customer Loyalty Customer engagement platforms increase customer loyalty by making the customer experience engaging and consistent throughout the whole customer journey.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

InMoment XI

NOVEMBER 22, 2024

Therefore, better customer service lets you generate valuable leads without stretching your marketing budget. Here’s a breakdown of the most impactful user feedback metrics for your SaaS business: Net Promoter Score Net Promoter Score (NPS) is a commonly used metric that measures customer loyalty.

Feedback 195

Feedback Net Promoter Score Social Media NPS 195

eglobalis

FEBRUARY 3, 2025

By adopting similar AI-powered customer data platforms (CDPs), your company can segment B2B audiences and deliver personalized marketing messages, enhancing customer retention and satisfaction. CRM, ERP, and marketing platforms) to create a 360-degree view of the customer.

B2B 387

B2B Customer Experience 2014 Customer Satisfaction 387

BirdEye

FEBRUARY 5, 2025

Restaurant social media marketing is not just about posting a few pictures of food anymoreits about creating a space where your customers connect, trust, and get inspired to visit. These are proven strategies, not just ideas, to help you attract customers, increase loyalty, and increase diners to your restaurants. Make it count.

Social Media 104

Social Media Marketing Metrics Events 104

eglobalis

MARCH 30, 2025

The Limitations of Traditional Customer Surveys For decades, companies have relied on periodic surveys like NPS and CSAT to gauge customer satisfaction and loyalty. Companies in telecom, utilities, and finance are leading the way by harnessing their vast data to predict outcomes like churn (customer defection), loyalty, or lifetime value.

Banking 317

Banking NPS B2B Social Media 317

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. I hope this makes sense, and if not, I am interested to hear your thoughts.

NPS 456

NPS Feedback Net Promoter Score B2C 456

InMoment XI

MAY 10, 2022

Customer loyalty has become more elusive in the past few years. As customers seem to shop solely based on the best deal, it can be difficult to build customer loyalty in retail, which leaves many brands wondering if customer loyalty is even worth the effort. 5 Ways to Build Customer Loyalty in Retail.

Retail 370

Retail Net Promoter Score Loyalty Programs Loyalty 370

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. This metric helps companies align their offerings with customer expectations and drive long-term loyalty.

NPS 440

NPS Net Promoter Score Metrics 2025 440

InMoment XI

OCTOBER 10, 2024

A recent study of social media marketers worldwide found that there were five main benefits of social media marketing and effective social media management. Customer Loyalty Through continued business social media management, you will increase your customer loyalty and build a customer base that is actively engaged with your business.

Social Media 195

Social Media Management 2024 Multi-Channel 195

Optimove

FEBRUARY 10, 2025

Conquer Marketing Fatigue: Master Smart, Personalized Engagement to Keep Customers Hooked The 2025 Optimove Insights Marketing Fatigue Report uncovers why excessive, irrelevant, or poorly timed messaging drives customers away, with 70% unsubscribing in just three months.

2025 76

2025 Consumers Insights Marketing 76

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. Additionally, we will discuss why emerging markets like South Korea, Thailand, India, China, and Japan are poised to outpace Europe in CX excellence.

Customer Experience 490

Customer Experience Innovation Customer Centricity Culture 490

InMoment XI

DECEMBER 21, 2021

Grant interviewed me for his blog site ([link] and the subject was how, through their employees, companies can move beyond satisfaction to create real customer loyalty behavior. Positive customer experience with employees at your company has a far greater impact on loyalty than does satisfaction with a product or service.

Customer Experience 397

Customer Experience Loyalty Advertising Leadership 397

InMoment XI

NOVEMBER 28, 2023

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. They’re also usually the ones that can more easily build goodwill, inspire customer loyalty, reduce churn, extend customer lifetime value, and improve customer experience.

Management 259

Management Marketing Social Media Feedback 259

InMoment XI

NOVEMBER 7, 2024

This means connecting your customer experience automation platform with CRM systems, marketing automation tools, and any other data sources that provide insights into the customer experience. At scale, this will improve your overall satisfaction and customer loyalty. This also makes it easier to automate processes across platforms.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

Optimove

JANUARY 2, 2025

Dont Be Noise: Elevate Customer Loyalty in the Age of Marketing Fatigue In a world where customers are bombarded with choices, loyalty is no longer about sticking with the familiarits about earning trust and staying relevant. The post Optimove Insights: 2025 Consumer Marketing Fatigue Part 2 appeared first on Optimove.

2025 76

2025 Consumers Insights Marketing 76

InMoment XI

DECEMBER 3, 2024

For example, tracking NPS to determine the success of recent loyalty efforts. For example, a collaboration between marketing and product teams to engage a specific user segment with a new feature. It sets the foundation for product development, marketing, and human resources.

Customer Experience 195

Customer Experience Competitive Advantage Customer Centricity 2024 195