CSM Magazine

JANUARY 20, 2025

Understanding how SEO metrics tie to customer satisfaction is no longer optionalit’s essential. Metrics like bounce rate, time on site, and keyword rankings don’t just track website performance; they reveal how well you’re meeting customer needs.

Customer Satisfaction 64

Customer Satisfaction Metrics Measurement User Experience 64

Experience Investigators by 360Connext

JANUARY 5, 2022

Beyond just collecting feedback, you worked to begin understanding the correlations between customer feedback and larger companywide metrics that matter, and closed the loop with customers to help them know their feedback was valuable and meaningful. . Related Resources: [Guide] SMIRC Goals checklist. And How Much Should You Invest?

2022 369

2022 Customer Experience Customer Journey Mapping Customer Journey 369

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. Chief Customer Officers measure the gold, blue, and silver metrics shown above. Therefore, it’s lagging.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

GetFeedback

DECEMBER 21, 2018

Great customer experience is a major competitive advantage that drives new sales—and it’s predicted to overtake price and product as the primary brand differentiator for B2B sales by 2020. When customer expectations are set and met by your sales and service teams, customers are generally happy. American Express ).

Customer Retention 390

Customer Retention Net Promoter Score Poor Customer Service B2B 390

Retently

MARCH 11, 2025

Monitoring Key CX Metrics & Performance After handling the morning review rounds, the next big task is diving into the numbers. By translating feedback into strategy and keeping teams aligned on customer needs, they turn CX from just another metric into a real competitive advantage. Whats included in a CX roadmap?

Management 115

Management Customer Experience Roadmap NPS 115

Retently

MARCH 17, 2025

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Key Metrics to Include: Ticket Volume : Are we handling more tickets than usual? Monthly Reports The Whats Working (and Whats Not) Report Provides a bigger picture comparing key CX metrics to the previous month.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

SurveySparrow

SEPTEMBER 4, 2020

We had recently hosted an Ask Me Anything event about creating product roadmaps which made us delve deeper into its importance. We found that you can utilize your roadmap to up your product strategy game, improve decision-making, and steer your business on the path to success! What is a product roadmap? Product roadmap process.

Roadmap 96

Roadmap Metrics User Experience Feedback 96

InMoment XI

JANUARY 10, 2023

Before you know it, you’ve got different departments using separate technologies and focusing on different metrics—fragmenting your understanding of the customer experience. . Each department has its own set of metrics, uses its own software, and focuses its attention on one specific leg of the customer journey.

Customer Experience 243

Customer Experience Management Touchpoint Net Promoter Score 243

InMoment XI

SEPTEMBER 3, 2024

Whether it’s improving customer support, enhancing sales strategies, or driving product innovation, conversational analytics offers a wide range of applications and use cases that can significantly impact business outcomes. Ensuring data consistency and compatibility across different systems further complicates the process.

Social Media 195

Social Media Average Handle Time Contact Center Call Recording 195

Integrity Solutions

NOVEMBER 29, 2022

While investing in sales training can produce a range of benefits, all of us in sales know it all boils down to the bottom line. Here are the sales training metrics you should be using to measure your success. How to Determine Sales Training Metrics. How to Determine Sales Training Metrics.

Metrics 86

Metrics Sales ROI Financial 86

Customer Bliss

MAY 5, 2015

Establishes the critical cross-functional metrics for the development of key KPIs for priority touch points. Inhibitor 4: Attaching Metrics to Outcome Metrics rather than Operational Metrics People Can Impact. It’s very enticing to jump to the outcome metrics such as survey scores.

Customer Experience 189

Customer Experience Net Promoter Score Roadmap Metrics 189

InMoment XI

MAY 3, 2024

Whether it’s identifying opportunities for improvement, sharing compelling stories backed by data, or aligning with departmental roadmaps, Foot Locker’s CX programme is a testament to their customer-centric, integrated customer experience approach.

Retail 195

Retail Return on Investment ROI Customer Centricity 195

GetFeedback

SEPTEMBER 19, 2018

Measuring key support metrics like Customer Effort or Customer Satisfaction can give you the data you need to improve service quality. Lost Sales Feedback. When you get answers, you can shape your sales training and product roadmap and better fulfill customer expectations. Was it due to pricing or missing functionality?

Net Promoter Score 199

Net Promoter Score Roadmap Events Feedback 199

Thematic

APRIL 1, 2025

CRM and Sales Data: Purchase histories link customer value to feedback. Combining these sources gives you both quantitative metrics (like ratings and usage stats) and qualitative feedback (such as comments and complaints). A strong customer insights strategy clearly turns feedback into actions on your product roadmap.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 95

Sales NPS Customer Success Customer Journey 95

Thematic

MARCH 30, 2025

Not all data points are equally useful, which is why setting clear KPIs— metrics that reflect success — is essential. For marketing teams, metrics such as customer retention , conversion rates , and social sentiment provide insight into campaign effectiveness. trends, patterns, and metrics).

Customer Insights 62

Customer Insights Insights Feedback E-support 62

Gainsight

AUGUST 14, 2019

No matter their velocity, organizations rapidly capitalize on sales, marketing, and business data analytics to derive the necessary results in regards to revenue. There’s a growing need to follow user progression in-app—it reveals actions and patterns that can affect everything from your product roadmap to revenue goals.

Metrics 107

Metrics Measurement NPS Customer Journey 107

GetFeedback

DECEMBER 10, 2018

We recommend starting with an NPS question so you put your most important metric first. We also use NPS data to inform key aspects of our business, like product roadmap and pricing strategy. NPS isn’t just a customer metric, it’s a company metric. You also want to design questions that will provide actionable feedback.

NPS 210

NPS Net Promoter Score Measurement Metrics 210

Totango

NOVEMBER 21, 2024

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. The Evolution of Customer Success and Post-Sales Gone are the days when customer success was merely about putting out fires.

Customer Success 62

Customer Success Chief Customer Officer Roadmap Sales 62

Thematic

MARCH 20, 2025

surveys, reviews, social media, support tickets, sales data). Melodics did this by using insights to shape their product roadmap, reducing engineering costs while prioritizing features that actually mattered to users​ 7. Track NPS, CSAT, churn rate, and engagement metrics to gauge success. Are there missing insights?

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

GetFeedback

MAY 4, 2018

Rather than working off assumptions, talk to your support agents, your sales reps, and anyone else who has first-hand experience with customers. Get their take before you develop new features and plan the product roadmap. Rethink how you prioritize feature requests. Want to collect a wide range of user feedback at once?

Net Promoter Score 170

Net Promoter Score Customer Centricity Feedback Roadmap 170

InMoment XI

AUGUST 25, 2023

InMoment believes that sharing your wins, whether that is increased sales, increased customer acquisition , or increased net promoter score , is the last step in how you prove the ROI of customer experience in your organization. But as any CX professional knows, tracking the performance of your CX program is only half the battle.

ROI 195

ROI Net Promoter Score Webinar Financial 195

InMoment XI

FEBRUARY 1, 2024

By understanding these intentions, businesses can proactively address customer needs, enhancing the overall customer experience and increasing sales and customer satisfaction. This metric is key in understanding customer satisfaction and loyalty, as higher effort levels correlate with negative customer experiences.

Social Media 195

Social Media Metrics Telecommunications Insights 195

Integrity Solutions

SEPTEMBER 23, 2021

A value based sales process gives sales teams the system and behavioral alignment to effectively differentiate and demonstrate what the results are of the sale. Top sales performers not only articulate a product’s value, they exceed expectations by consistently engaging in behaviors that demonstrate a solutions mindset.

Roadmap 70

Roadmap Sales Leadership Insights 70

InMoment XI

JUNE 5, 2024

Omnichannel CX Analytics: Processes text from surveys, social media, voice, reviews, chat, email, and more to understand VOC, trends, and emerging topics, often paired with metrics to analyze impact and churn. Our roadmap includes significant advancements in AI and NLP, particularly enhancing feedback solicitation and data integration.

2024 195

2024 Social Media Innovation Document 195

CSM Magazine

DECEMBER 9, 2024

Unforeseen costs and implementation complexities that weren’t part of the glossy sales pitch. This approach has already helped organisations achieve significant improvements in key metrics such as first-contact resolution rates, average handling times, and customer satisfaction scores. The culprits?

Webinar 52

Webinar Average Handle Time Customer Satisfaction Roadmap 52

Experience Investigators by 360Connext

JANUARY 10, 2023

Sales are up thanks to referrals and positive word-of-mouth marketing. Beyond just collecting feedback, you worked to begin understanding the correlations between customer feedback and larger companywide metrics that matter, and closed the loop with customers to help them know their feedback was valuable and meaningful.

2023 143

2023 Customer Journey Mapping Customer Experience Customer Journey 143

ChurnZero

JULY 2, 2021

Choosing between Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) as your north-star growth metric isn’t an either-or question. SaaS companies must be cognizant of and weigh the implications brought about by a sole focus on these metrics when assessing the performance of and building strategies for Customer Success.

Customer Retention 97

Customer Retention Metrics Chief Customer Officer Customer Success 97

Pointillist

SEPTEMBER 26, 2018

But the majority are still not able to show how the customer experience metrics they collect directly impact business performance or how they are using them to improve customer experience. Take Direct Action Based on Your Customer Experience Metrics. b) Input for Product Development. Release a beta version and track the NPS for it.

Metrics 65

Metrics Net Promoter Score Customer Experience NPS 65

GetFeedback

FEBRUARY 15, 2019

Putting a metric to customer happiness helps you focus your efforts on moving the needle. Prospects are interacting with your website, trial, onboarding materials, and inside sales team. They’ve most recently interacted with your sales team, moved through your purchase process, and implemented your product or service.

Net Promoter Score 150

Net Promoter Score NPS White Paper Feedback 150

Thematic

MARCH 30, 2025

When sales gather insights about customer needs, those should be shared with marketing and product teams promptly. This is a crucial phase: verifying whether your actions actually solved the problems and improved metrics. Define key metrics for your initiatives. Did that new feature delight users? Are customers happier now?

Feedback 62

Feedback Customer Centricity Culture Customers 62

SurveySensum

OCTOBER 28, 2024

When revenue starts to drop, traditional sales and marketing KPIs might give you a heads-up—but they fall short when it comes to explaining why. With actionable data gathered from the NPS program, you can fix your product roadmap based on those features your detractors always throw out there. That’s where NPS KPI shines.

NPS 52

NPS Loyalty Demo Customer Satisfaction 52

InMoment XI

APRIL 3, 2024

This includes communicating with a brand via social media, making a purchase online, receiving an email or text confirming an order, providing user feedback on online channels, using a company app, operating a digital kiosk or point-of-sale terminal, or even simply visiting an organization’s webpage. References Fullstory.

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

Feedbackly

SEPTEMBER 26, 2023

Consider it a winning roadmap to stay ahead of the curve! Brands will go beyond traditional metrics that pin on advocacy, customer effort, and satisfaction and dive deep into the emotional value offered by their products and services. Here are the attributes and strategies that will shape the future of CX.

Management 98

Management ROI Touchpoint Roadmap 98

Help Scout

APRIL 27, 2021

Unlike other metrics, like Net Promoter Score , Customer Effort Score , or Customer Satisfaction Score , there isn’t a defined way to measure your customer happiness — unless you create another survey to do so. Point of sale studies. Base your sales experience and playbooks on previous purchases and other customer contexts.

Net Promoter Score 135

Net Promoter Score Customer Satisfaction Social Media Measurement 135

GetFeedback

OCTOBER 4, 2019

Product: Survey data also helps your product team create improved product roadmaps since feature requests are now based on customer expectations rather than educated guesses. Sales: Customer feedback can also shed light on your customer segments equipping your salespeople with a deeper understanding of what each value most.

Competitive Advantage 150

Competitive Advantage Touchpoint NPS Feedback 150

BirdEye

MAY 30, 2023

Competitive benchmarking versus competitive analysis Best practices for competitive benchmarking Competitive benchmarking benefits Best competitive benchmarking metrics FAQs about competitive benchmarking What is competitive benchmarking? The data you collect about your competitors become the metrics with which you set goals for your company.

Social Media 98

Social Media Metrics Advertising Measurement 98