Data: The Most Essential Ingredient for an AI-Driven Experience Strategy
Hero Digital
NOVEMBER 26, 2018
AI is critical to CX because it can enable the delivery of high-impact experiences across channels at scale. The large amount of data permutations necessary to create 1:1 customer experiences across audiences, devices, geographies, etc. And to fuel a strategic AI-CX marriage, you need robust, insight-driven data.
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