Retently

OCTOBER 23, 2024

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction.

Retail 109

Retail NPS Touchpoint Feedback 109

eglobalis

OCTOBER 1, 2024

Take, for instance, a company that uses Net Promoter Score (NPS) as a shared KPI across all departments. By working on this map together, each department can identify how their role impacts the customer at different touchpoints, encouraging collaboration across teams. The result?

2020 446

2020 Customer Journey Mapping Culture Innovation 446

Retently

JULY 8, 2024

Well, Net Promoter Score (NPS) helps you get a handle on how your customers feel about your business. But here’s the big question: should you run an ongoing NPS campaign, periodic NPS campaigns, or maybe consider a different approach? Brief Explanation of NPS So, what exactly is NPS? Why is it Important?

Touchpoint 78

Touchpoint NPS Net Promoter Score Feedback 78

Wootric

NOVEMBER 4, 2020

Together, these can give you insight into where you stand and how to improve your CX: Net Promoter Score ( NPS ). Customer experience (CX) is the cumulative impact of every touchpoint throughout the customer journey. What is Net Promoter Score (NPS)? However, NPS surveys are high level. Customer Effort Score ( CES ).

NPS 122

NPS Net Promoter Score Metrics Effort Score 122

Retently

MARCH 17, 2025

Helps teams react fast to emerging issues in different CX touchpoints (e.g., Key Metrics to Include: CSAT/NPS Trends : Did customer satisfaction shift? customer sentiment via NPS, CSAT, CES) How has our customer retention rate changed year-over-year? Tracks customer pain points in real-time.

Insights 90

Insights NPS Metrics Customer Satisfaction 90

InMoment XI

DECEMBER 7, 2023

Measuring CX requires a layered approach that can include in-depth user interviews and gathering data at key points of contact, as well as tracking customer experience metrics like NPS, CSAT, and CES, among others. NPS is a great place to start when you’re looking to measure customer experience. This is scored on a numeric scale.

Metrics 195

Metrics Net Promoter Score Measurement Customer Experience 195

InMoment XI

MAY 3, 2024

At the heart of their success lies a robust customer experience (CX) programme, meticulously designed to elevate every touchpoint of the customer journey. The correlation between NPS scores and operational metrics, demonstrates how improvements in customer satisfaction directly contributes to sales performance.

Retail 195

Retail Return on Investment ROI Customer Centricity 195

InMoment XI

JANUARY 10, 2023

Getting customers to fall in love with your company requires understanding the entire customer journey—so you can deliver a seamless experience at every touchpoint. This role determines the best way to collect, analyze, and act on voice of customer data at key touchpoints across the customer journey. . Let’s find out.

Customer Experience 243

Customer Experience Management Touchpoint Net Promoter Score 243

Thematic

MARCH 30, 2025

It improves your NPS and survey engagement. Fast follow-up matters: companies that respond within 48 hours see a 6-point lift in Net Promoter Score ​ (NPS). The Link Between NPS Survey and Customer Churn At Thematic, we’ve looked at churn data across all NPS scores and found that churn is present across all responses.

Feedback 62

Feedback Roadmap NPS Loyalty 62

Thematic

APRIL 1, 2025

For example, your objective might be “to improve our NPS (Net Promoter Score) by 10 points in the next year by addressing top customer pain points.” Chances are, you already have a goldmine of information from various sources: Customer Surveys: NPS, CSAT, or post-purchase surveys give direct customer input.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

InMoment XI

OCTOBER 9, 2024

Collecting customer feedback is important for businesses because it gives them a roadmap for boosting customer satisfaction and retention. For instance, if you want targeted feedback on your checkout process, you need to query customers on that specific touchpoint instead of asking them about their general thoughts on your business.

Feedback 195

Feedback Social Media B2C 2024 195

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). the question of NPS for your company:? Pitfall #1: NPS reports aren’t showing the full picture.

NPS 96

NPS Net Promoter Score Feedback Roadmap 96

InMoment XI

OCTOBER 10, 2023

These metrics delve deep, capturing the nuances of every touchpoint, from the initial inquiry to post-purchase survey. While these emotions are abstract, metrics like the Customer Satisfaction Score (CSAT ) or Net Promoter Score (NPS) can quantify them, giving businesses a clearer picture of their customers’ sentiments.

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

Thematic

MARCH 20, 2025

Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. For example, Vodafone leveraged Thematic to track Touchpoint Net Promoter Score (tNPS) in real-time, allowing teams to triage customer concerns before they escalated​ 6. Identify key decision-makers. Set measurable goals.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

Retently

SEPTEMBER 3, 2024

Key Takeaways We use post-trial and recurring NPS feedback to consistently refine our product and quickly adapt to customer needs. PMF surveys guide our roadmap and help identify our Ideal Customer Profile (ICP), focusing our efforts on must-have features. Others are experiments we’ve explored to capture targeted data.

B2B 152

B2B NPS Demo Feedback 152

Thematic

FEBRUARY 24, 2025

Analyze customer interactions across multiple touchpoints. Their lean research team uses AI-powered analytics to process thousands of net promoter score (NPS) survey responses, identifying real-time pain points. They redesigned their Merchant Menu Manager after detecting a drop in NPS scores due to frustrations with its usability.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Lumoa

FEBRUARY 9, 2023

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Why is NPS ® going up or down? more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

SurveySparrow

DECEMBER 29, 2023

To ensure your business consistently delivers an impressive CX, a well-structured plan, or a customer experience roadmap, is vital. What is the Customer Experience Roadmap? A customer experience roadmap is a strategic plan that outlines the steps a business will take to enhance its customer experience.

Roadmap 52

Roadmap Net Promoter Score Customer Experience Customer Journey Mapping 52

GetFeedback

JANUARY 27, 2020

It’s a great idea to start by mapping out your customer journey, which will help you visualize the business issues that currently impact customer touchpoints. That means it’s critical that you use quantifiable measurements, such as NPS, CSAT, and CES to provide hard metrics. . Lay a foundation through focused prep work.

Feedback 221

Feedback Metrics Customer Journey Mapping ROI 221

Thematic

MARCH 30, 2025

Instead, you need unified data analytics to connect every touchpoint and every voice. For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. Without those KPIs, you'd be flying blind.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

GetFeedback

OCTOBER 4, 2019

The data collected from surveys can highlight touchpoints that customers have the most trouble with and identify dissatisfied customers so that they can be assisted before they churn. Survey feedback taken at important customer touchpoints are more valuable than those taken at random since they add context to your data.

Competitive Advantage 150

Competitive Advantage Touchpoint NPS Feedback 150

InMoment XI

APRIL 3, 2024

But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints. In other words, these touchpoints include a broad range of interactions and are constantly growing to encompass an ever-greater portion of the customer journey.

Customer Expectations 195

Customer Expectations Touchpoint Omnichannel Social Media 195

Customer Bliss

AUGUST 15, 2017

She leads an international team across Europe which is responsible for the development and implementation of the CX Roadmap across various markets and functions. They launched it on a smaller scale in some hotels, and saw an increase of NPS/customer satisfaction scores. They thought it would cost too much, etc. Go for them.

Travel 204

Travel Hotels 2010 Customer Journey 204

Retently

SEPTEMBER 6, 2018

Measured every quarter or just after a major transaction, NPS© shall give your business the ability to capture valuable feedback at any moment in the customer lifecycle. The ‘What’ and ‘When’ of Relationship NPS. Relationship NPS use general, nonspecific language that doesn’t mention any specific purchase or event.

NPS 66

NPS Net Promoter Score Events Touchpoint 66

InMoment XI

OCTOBER 24, 2023

These analytics tools delve deep, illuminating the nuances of every conversation, every piece of customer feedback , and every touchpoint. By harnessing the power of historical data, predictive analytics crafts narratives of the future, offering businesses a roadmap to navigate the ever-evolving landscape of customer expectations.

Contact Center 195

Contact Center Multi-Channel Net Promoter Score Metrics 195

Retently

MAY 2, 2023

The most widely used surveys to assess customer satisfaction levels are NPS , CSAT , and CES. What is NPS, CSAT, and CES? Before we get to the implementation itself, let’s define what exactly NPS, CSAT, and CES mean. NPS is one of the most popular metrics and measures customer loyalty.

Customer Journey 133

Customer Journey NPS Demo Customer Satisfaction 133

Lumoa

MARCH 20, 2018

sw bug fixes, wrong information corrected on the web site) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. Why is NPS ® going up or down? Actionability is also, as we believe, one of the essential aspects of customer experience management.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Thematic

JANUARY 7, 2025

By automating its processes using sentiment analysis tools, it could personalize every touchpoint. NPS) and qualitative (e.g., Multi-channel integration ensures a holistic view of customer sentiment across touchpoints. You get a clear roadmap for action you must take. It then saw direct-to-consumer revenue rise by 9.5%

Social Media 62

Social Media Feedback Net Promoter Score Multi-Channel 62

SurveySensum

NOVEMBER 6, 2023

They both launched NPS surveys to assess and enhance overall satisfaction and loyalty. They both conducted similar NPS surveys, launched simultaneously, and analyzed the data using robust NPS software. They both conducted similar NPS surveys, launched simultaneously, and analyzed the data using robust NPS software.

NPS 52

NPS Feedback Loyalty Customer Satisfaction 52

Thematic

MARCH 30, 2025

It also helps everyone understand the customer journey from start to finish, improving the customer experience across all touchpoints. Common measures include customer satisfaction (via follow-up CSAT surveys), Net Promoter Score (NPS) , customer retention/churn rates, support ticket volume, or usage analytics for a product feature.

Feedback 62

Feedback Customer Centricity Culture Customers 62

SurveySparrow

JUNE 15, 2021

Are you curious about what NPS survey questions you can ask your customers? Need some ideas or templates to write your own NPS questions? An NPS survey is one of the best ways to measure your customers’ loyalty and satisfaction. In this article, we’ve put together a massive list of NPS survey question examples.

NPS 52

NPS 2021 Measurement Loyalty 52

SurveySensum

SEPTEMBER 7, 2023

So what should have been the right question to ask at this touchpoint? But more often than not, businesses make this common mistake while sending an NPS survey. The success of the NPS survey majorly depends on timing. The success of the NPS survey majorly depends on timing. When to Send a Relationship NPS Survey?

NPS 52

NPS Net Promoter Score Automotive B2B 52

Totango

DECEMBER 7, 2023

Each pod consists of two account executives, two customer success managers (CSMs), and a product manager who meet weekly to review Totango scorecard metrics for the vertical and discuss opportunities, risks, renewals, product roadmaps, and more. Our hypothesis is that NPS is going to improve for each vertical,” Hodges said. “We

Sales 95

Sales NPS Customer Success Customer Journey 95

SurveySensum

MARCH 12, 2025

Customer Satisfaction Managers For those responsible for the customer experience , cross-tab data visualization transforms standard satisfaction surveys into a detailed roadmap of customer behavior. Net Promoter Score Analysis Cross-tabulation takes your NPS analysis beyond just scoresit uncovers the why behind customer sentiment.

Airlines 52

Airlines Net Promoter Score Travel Customer Satisfaction 52

Wootric

SEPTEMBER 23, 2020

Example of an in-app NPS microsurvey in Spanish. If customers know in advance that feedback is taken seriously–for example, that it informs your roadmap, resource allocation, and training–your response rates will be higher. . Net Promoter Score (NPS). NPS = (% Promoters – % Detractors) . How do you choose?

Net Promoter Score 98

Net Promoter Score NPS Effort Score Multi-Channel 98

Chattermill

JUNE 3, 2019

Net Promoter Score (NPS). Net Promoter Score (NPS) measures the loyalty of customers to a company. NPS scores are measured with a single question survey and reported with a number from 0-100, a higher rating is desirable. NPS is an excellent way of understanding the overall customer perception of your brand.

Metrics 85

Metrics Measurement Customer Experience Net Promoter Score 85

PeopleMetrics

JANUARY 24, 2022

The convergence of CX (VoC) and research – as we setup listening posts around key touchpoints, research questions continue to emerge that are either integrated into CX measurement or setup as separate studies. Our product roadmap has exciting new features planned this year around the theme of high-value customer understanding and retention.

B2B 90

B2B Roadmap B2C Hotels 90