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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies. Focus on customer retention and long-term ROI. Regularly monitor customer performance and identify opportunities for improvement.

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2020 Is the Year of Digital Omnichannel. Here’s What You Need to Know

Comm100

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. Recommended for you: Agent Assist ROI Calculator. White Paper.

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Optimizing Pandemic Contact Center Outsourcing Relationships

COPC

When organizations understand which metrics should be measured, they can maximize ROI on this digital touchpoint and use KPIs to adjust staffing models to optimize chat performance. Organizations are also prioritizing journey mapping when evaluating their customer touchpoints. Did you know COPC Inc.

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3 Best Practices for Emerging Outsourcing Priorities

COPC

To learn more about these priorities, check out our white paper , The 2021 State of Contact Center Vendor Management. By incorporating these emerging outsourcing priorities, you can achieve new levels of program performance, ROI and create stronger relationships with your supplier partners. Chat transactions.

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The Customer Lifecycle Attribution Model — One Customer, Many Channels

ENGAGE.cx

The whole idea behind attribution is to divide up credit for a conversion among the touchpoints preceding it, so a business can determine what marketing tactics are working and which are not. While MTAs are getting more and more sophisticated, they still have major drawbacks like: The attributed ROI does not take into account offline media.

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Customer Experience Articles

ClearAction

Customer Experience Strategy: 4 Overlooked Key Competencies white paper. 26% of companies rate themselves as good or excellent in creating a complete and integrated view of each customer across multiple products and channels, or at making a current view of necessary customer information available to all customer touchpoints.(1).

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Journey Steps: A New Measurement Framework

Kitewheel

With increasing demands from executives, customers, and even from employees to improve customer experience, your team needs a powerful strategy to prove ROI from CX investments. When it comes to proving ROI on journey management projects, it is critical to have the right level of focus that journey steps can provide.