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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

The global market continues to put extreme pressure on financial institutions to develop faster, smarter, more personalized payment solutions. In a market already in flux, neobanks and financial technology firms (fintechs) are maximizing this missed opportunity by providing customers with deeply satisfying experiences from start to finish.

2001 89
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10 Best Marketing Automation Software to Look for in 2020

SurveySparrow

As a marketer, you can never get over that word, can you? Today’s marketing landscape demands a marketer to be agile, up-to-speed and quick. Jillions of marketing automation tools are available out there to help marketers make their daily tasks less sophisticated and effective at the same time. But, that’s not all.

2020 52
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“Empathy in Action”? offers a modern playbook for delivering customer experience (CX)

Natalie Petouhof

My path to a CX career started in 2001 at Peppers & Rogers Group. The strategy presented a clear window into a post-mass-marketing future and gave companies a playbook to create their own “share of customer.”. Original Article by Mila D’Antonio.

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American Airlines Creating Wi-Fi Friction

PeopleMetrics

Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customer experience management (CEM) software platform. Sean has over 20 years of experience helping companies measure and improve the customer experience. Listen to your customers! They won’t let you down. Sean holds a Ph.D.

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How to Apply The Black Swan Theory to Your Content Marketing Plan

LiveChat

More often than not, we marketers are rationalists. We don’t grab any abstract ideas and conceptions for content marketing plans. For exemplary content marketing plan, we need the knowledge nobody but we have. To stand out, savvy content marketers learn to find black swans in the lamentation of while used by opponents.

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The New “Value” Menu—Why Recession-Proofing QSR Must Go Beyond Low Cost 

Strativity

To gain deeper insight into the health of brand and consumer relationships as we emerge from the pandemic, Material launched a propriety diagnostic that allows brands to measure the quality of their customer experience. Keeping score with the Material Fidelity Index. Not only is Chick-fil-A, which had $16 billion in sales and $5.8

2001 52
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Success Strategies | December 2019

Daniel Group

With all the talk of social media and its importance in marketing and lead development, sometimes the importance and value of the sales representative in the B-to-B environment are overlooked. Ambrose joined the company in 2001 and said they have increased their loyal clients by a factor of six.

2019 52