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Why Gut Decisions Are Sometimes Wrong

Beyond Philosophy

Psychologist and Professor Daniel Kahneman , winner of the 2002 Nobel Memorial Prize in Economic Sciences, explains why this is in his book, “ Thinking Fast and Slow ”. In truth, when your gut instinct turns out to be right, it is a result of the complicated system of decision-making your brain employs.

2002 147
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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . While both B2B and B2C have target markets, B2C tends to have a larger number of customers with shorter and simpler buying processes. .

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What is Customer Science? Is This the Next Wave of Change?

Beyond Philosophy

Customer Science is not fully defined; it’s more of a fusion between technology, Customer Experience, and behavioral science. It reminded me of 2002 when I first started talking about getting into Customer Experience. Back then, Customer Experience(CX) was still solidifying as a concept.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. When you consider all the resources organizations and individuals have put into customer experience and the voice of the customer, I wonder… was it worth it? Guess what? So, how can this be?

2010 88
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Confirmit vs Qualtrics: Which One Wins in Survey and Feedback Management?

SurveySensum

Confirmit (Forsta) Known for its sophisticated survey and data management capabilities, Forsta enables organizations to perform advanced feedback collection and analysis, with solutions that cater to both enterprise and market research needs. The tool has a streamlined and responsive customer support process. Key Features 1.

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7 Books that changed our lives, will they change yours? – Essential summer reading

Beyond Philosophy

While we can’t predict they will do the same for you with certainty, we feel that they will be helpful in the pursuit of your career goals for yourself and your Customer Experience management goals for the organizations. She had a job offer yanked away from her because the markets were collapsing. by Todd Rose.

Books 148
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How to choose the best reputation management company

BirdEye

Managing company reputation is a complex process that requires businesses to stay alert and be aware of everything their customers and competitors say about them, both online and offline. How companies manage their online reputation determines their ability to grow in a competitive market.