NPS, CES, CSAT: Which One is the Best Metric?
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SEPTEMBER 20, 2019
Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy. In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . Free CSAT Calculator.
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