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The problem with customer satisfaction surveys—according to the inventor of NPS

Alida

Renowned business author and strategist Fred Reichheld is sick and tired of customer satisfaction surveys. In 2003, Reichheld introduced the concept of Net Promoter System (often referred to as the Net Promoter Score, or just NPS for short) in the Harvard Business Review article “ The One Number You Need to Grow.”

NPS 177
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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

An indisputable key component of a customer experience strategy is the Voice of the Customer (VoC) program , also known as customer voice. It captures, analyzes and reports on all customer feedback—expectations, likes, and dislikes—associated with your company. It’s the big picture metric of customer experience. .

NPS 278
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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. In those, customers give feedback, and Sprint responds to the feedback. He has an MBA from Purdue University.

NPS 163
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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Net Promoter Score 101: A Comprehensive Guide for Beginners

Retently

Net Promoter Score was first developed by Fred Reichheld, Bain & Company and Satmetrix in 2003 (later acquired by NICE in 2017). Since then it has been heavily used by Fortune 5000 companies to assess customer satisfaction and has become an important metric for growth-driven businesses. Qualitative feedback.

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Everything You Need to Know About Customer Satisfaction Surveys

ProProfs Chat

But, one thing that is even more valuable is “ Customer Satisfaction ”. Satisfied customers are loyal to a brand. On the contrary, if you don’t care about their satisfaction, they can stop being your customers in a blink, and it will take minutes for them to reach out to your competitor. No brand is perfect.

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3 Ways to Collect a More Genuine Customer Feedback

Provide Support

Genuine customer feedback creates opportunities for companies to earn more loyal customers, those who know that they can speak out about their problems and that they will be addressed. It also helps to: measure customer satisfaction. show that you value customers’ opinions. Read more.