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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

NPS, CES, and CSAT are customer loyalty metrics. They’re used to measure the level of loyalty that a customer has toward your brand. Today, we’ll discuss the three most popular customer loyalty metrics that fall under the structured category—NPS, CES, and CSAT—and the role that each should play in your CX strategy.

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To boost customer loyalty, telecom companies need to go beyond NPS

Alida

Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?” At the time, it offered decision makers an easy and effective way to measure loyalty.

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SaaS Customer Experience Starts in the C-Suite

Experience Investigators by 360Connext

In 2003 there were 30 Chief Customer Officers worldwide according to the Chief Customer Officer (CCO) Council, reaching 450 by 2011. B2B Blog Customer Experience customer service Featured customer relationship management leadership linkedin loyalty management'

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Amazing Business Radio: Andy Masters

ShepHyken

Andy shares humorous stories and provides some great tips about loyalty, social media, showing appreciation, overcoming bad customer experiences, listening skills, and much more. Andy escaped the corporate world just in time to preserve his sanity, as he followed his passion for speaking, consulting, and entrepreneurship in 2003.

2003 127
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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Fred Reichheld had already written several books on loyalty. In 2003, he had lunch with Scott Cook, the founder of Intuit. They wanted a more universal metric for customer satisfaction and, in March 2003, they implemented it at Intuit. He has an MBA from Purdue University. The Origins Of Net Promoter Score.

NPS 163
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How Emotions Drive Customer Loyalty (Infographic)

Provide Support

Some of the world’s most successful business leaders know that attracting customers and winning their loyalty isn’t merely about the product or service. © 2003 - 2017 Provide Support LLC. It’s more about offering an experience that creates an emotional connection between the customer and the brand. Read more. Permalink | No comment.

Loyalty 68
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NPS: Out with the Old, In with the New

Think Customers

In 2003 author Fred Reichheld introduced 'the ultimate question in his Harvard Business Review article "One Number You Need to Grow." proved to be so powerful in predicting customer behavior and customer loyalty that the question became known as Net Promoter Score and served as a key growth indicator for leaders.