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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

They’re used to measure the level of loyalty that a customer has toward your brand. In 2003, loyalty consultant Fred Reichheld proposed a simple method to measure loyalty, called the Net Promoter Score ® (NPS ® ). . This is a great metric to measure long-term customer satisfaction and loyalty. Free CSAT Calculator.

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NPS: Using It Correctly

InMoment XI

Introduction In 2003 Fred Riechheld introduced the Net Promoter Score (NPS) as the “one number you need to grow” within the customer experience field. Since that time, many companies have adopted this measure. View Article

NPS 199
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When NPS is the Wrong Metric to Measure

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Net Promoter Score (NPS) essentially measures the likeliness of customers to recommend your business to others. The concept first appeared in 2003 in the.

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The problem with customer satisfaction surveys—according to the inventor of NPS

Alida

In 2003, Reichheld introduced the concept of Net Promoter System (often referred to as the Net Promoter Score, or just NPS for short) in the Harvard Business Review article “ The One Number You Need to Grow.” Used to measure customer loyalty, NPS asks a single question: “How likely are you to recommend X?”.

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NPS: Using It Correctly

InMoment XI

Introduction In 2003 Fred Riechheld introduced the Net Promoter Score (NPS) as the “one number you need to grow” within the customer experience field. Since that time, many companies have adopted this measure. View Article.

NPS 150
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Customer Experience Measurement: Which Metrics Should You Focus On?

Chattermill

Customer Experience Measurement: Which Metrics Should You Focus On? In this article, we'll guide you through the various customer experience metrics and how best to measure and optimise your customer experience. As the great management thinker Peter Drucker is often quoted as saying, “If you can’t measure it, you can’t improve it.”.

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6 Most Popular Customer Experience Metrics and KPIs Explained Simply

Lumoa

Since 2003, when the metric was first introduced, NPS has been gaining popularity. CSAT is a very good tool if you want to measure if a customer is satisfied with one-time interaction. What CES does is that it measures an ability to reduce friction/improve ease of use. It is good to stay on top of your key operational measures.

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