Remove 2004 Remove Engagement Remove Marketing
article thumbnail

Random device engagement: What it is with Methods

QuestionPro Audience

Random device engagement (RDE) is an innovative method of conducting research that uses a respondent’s unique identifier as the keystone of their participation. An improvement on random digit dialing, is used to engage with landline (and now cell) phones randomly. . What is random device engagement?

article thumbnail

Survey Unveils NFL Bettors’ Preferences to Help Sports Betting Operators Drive Deeper Player Engagement and Implement Responsible Gambling Strategies?? 

Optimove

January 14, 2023, saw the big boost is the number of Super Bowl Sunday bettors at 113% above average  Why It Matters  The Optimove 2023-2024 Report on NFL Wagering provides invaluable insights for sports betting sites to elevate engagement, foster loyalty, and promote responsible gambling practices. 61% engage in live bets. 

Sports 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

ESG and the RFP: How to Assess Your Outsourcer’s ESG Efforts

BlueOcean

The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” When you go to RFP for your next outsourcer, how can you verify that the companies you’re engaging are truly committed to running a sustainable, socially aware, ethically governed business?

article thumbnail

Modernizing the Library Experience, With Alison Circle – CB006

Customer Bliss

Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and “A Prairie Home Companion.”. In 2004 she joined CML as Director of Marketing and Strategic Planning.

2004 135
article thumbnail

7 AdTech Trends to Watch in 2024

SurveySensum

Ad Networks and Retail Media Ad networks and retail media allow brands to engage with customers based on shopper data at the point of purchase decision. Users are engaged and inclined to spend, which increases conversion and advertising effectiveness. AI in Communications Personalization is an essential element of marketing strategy.

2024 52
article thumbnail

Product-led Growth: What It Is and Why You Need It

Totango

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases. What Is Product-led Growth (PLG)?

2013 123
article thumbnail

Why is (micro-) Segmentation the Most Critical Ingredient in Retaining Your Customers?

Optimove

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

2004 98