Totango

MAY 27, 2022

SaaS businesses adopt product-led marketing to lower customer acquisition costs while improving customer retention and accelerating revenue growth. Product-led growth is a marketing, sales, and customer retention strategy that relies on the customer’s experience with the product to drive purchases. What Is Product-led Growth (PLG)?

2013 126

2013 2004 2007 Customer Retention 126

Beyond Philosophy

MAY 8, 2019

In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. This area is marketing’s job. Once you submit, we compare your answers against what we know about the market and send you a free personalized report about where your organization is today.

Net Promoter Score 155

Net Promoter Score 2004 2007 Insurance 155

Beyond Philosophy

FEBRUARY 3, 2015

This delay is a consequence caused by the Paradox of Choice , first introduced to us by Barry Schwartz in his book of the same name in 2004, and then later in his TED talk. Surely the manager of the aforementioned market won’t leave you facing umpteen brands of shaving foam to muddle through on your own. They don’t.

CEM 121

CEM 2004 Books Retail 121

Brandwatch CX

JANUARY 5, 2019

For marketers, these statistics can help in developing strategies to ensure you are targeting the audience you want to reach in the most effective way. Facebook was launched on February 4, 2004 , by Mark Zuckerberg and his Harvard College roommates. In March 2004 , Facebook expanded to the universities of Columbia, Stanford, and Yale.

2004 97

2004 Advertising 2015 2006 97

CSM Magazine

APRIL 19, 2021

Founded in Sweden in 2004, Voyado’s key differentiator is the simplicity of its solution that has been designed specifically for retailers, and embeds the drive for customer loyalty and retention into all areas of fashion organisations. About Voyado. The most recent customers in the UK are Agent Provocateur and Stone Island.

Fashion 72

Fashion Loyalty Apparel 2004 72

Optimove

AUGUST 4, 2021

In a recent CommerceNext survey of CMOs, “Retention/Loyalty Marketing” was named the area where marketing leaders are looking to increase their investment the most. So we ran comprehensive research, took a deep dive into the numbers, and resurfaced with a clear conclusion that all these marketing folks?

2004 98

2004 Loyalty 2021 Customers 98

Team Support

JANUARY 12, 2021

Nearly a third (30% to be exact) of technology companies have come to market with, or moved exclusively to, a subscription licensing model. Support organizations must prepare to scale to meet growing demand as they are increasingly called upon to participate in success-related activities. The Subscription Effect.

B2B 86

B2B 2004 2021 Download 86

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Marketing and communications expert Kelly McDonald provided some guidelines in her book, Crafting the Customer Experience for People Not Like You, so that readers could gain a better general understanding of each generation. Matures- born before 1945.

Customer Service 88

Customer Service Social Media 2004 2005 88

Retently

JULY 28, 2023

The CXO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. Over the years, the CCO position received more and more recognition.

Chief Customer Officer 122

Chief Customer Officer Customer Centricity Call Center 2004 122

LiveChat

JULY 10, 2015

If your product is lacking quality, even the best marketing team in the world won’t help you to keep your customers. For many marketers AAdvantage seems to be too perfect to be working. In 2004 it started the “Real Beauty” campaign. By 2004 Dove was just one of many skin care product companies.

Loyalty 77

Loyalty 2004 Loyalty Programs Airlines 77

LiveChat

JULY 10, 2015

If your product is lacking quality, even the best marketing team in the world won’t help you to keep your customers. For many marketers AAdvantage seems to be too perfect to be working. In 2004 it started the “Real Beauty” campaign. By 2004 Dove was just one of many skin care product companies.

Loyalty 74

Loyalty 2004 Loyalty Programs Airlines 74

ShepHyken

JANUARY 31, 2020

This week we feature an article by Pem Brooke, Marketing Manager of SuperStaff. Marketing and communications expert Kelly McDonald provided some guidelines in her book, Crafting the Customer Experience for People Not Like You, so that readers could gain a better general understanding of each generation. Matures- born before 1945.

Customer Service 82

Customer Service Social Media 2004 2005 82

QuestionPro Audience

JUNE 11, 2022

Within the US market, the major RDE companies can reach more than 5,000,000 unique respondents. The sample was drawn from official voter files from the Board of Canvassers in Michigan and included voters who were eligible to vote but did not cast a ballot in 2004. Method #3 – River sampling. The future of RDE is bright.

Engagement 78

Engagement 2004 2017 2018 78

ChurnZero

JUNE 2, 2021

An overview of the current B2B SaaS market and valuation drivers. Q: What do you predict the SaaS market will be like in the next 12 months? A [Rob]: That’s more of a question for the earlier stage investing in the public market. Salesforce started it and they went public in 2004. Q&A Recap. Growth is king.

B2B 98

B2B Webinar 2004 2020 98

ReviewTrackers

JANUARY 1, 2018

What business owners and marketing executives must realize is that online reviews and ratings are a major factor in shaping their brand reputation. According to World Travel Market, TripAdvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning.

Automotive 109

Automotive 2004 Travel Hotels 109

Avaya

JANUARY 24, 2018

Sheila McGee-Smith is a leading communications industry analyst and strategic consultant with a proven track record in new product development, competitive assessment, market research, and sales strategies for customer care solutions and services. An original MiFID was enacted in 2004, prior to the 2008 global financial crisis.

2004 46

2004 White Paper 2008 2006 46

Michel Falcon Experience

APRIL 23, 2019

The story: One of their members (their terminology for customers) who had been a member of theirs since 2004, recently had something happen that impacted him and had nothing to do with banking or finance. Notice how we included our marketing team, employees who typically aren’t customer-facing. CBC Federal Credit Union.

Customer Experience 95

Customer Experience Customer Service Net Promoter Score Workshop 95

BirdEye

JANUARY 11, 2023

We’ll cover topics such as best practices for using social media marketing, content ideas, staying safe on social networks, and more. Its simple interface makes it incredibly user-friendly and features like Facebook Business Manager help businesses optimize the platform for advertising and marketing.

Social Media 98

Social Media Multi-Channel Advertising 2002 98

Magellan Solutions

FEBRUARY 28, 2017

Say what you want about millennials – the smartphone-toting, selfie-taking generation born between 1982 and 2004 – but there’s no denying their power as consumers. With these findings in mind, how do you provide this market segment multichannel customer service ?

Call Center 61

Call Center Omnichannel 2004 Social Media 61

ijgolding

JULY 27, 2016

When you consider I left GE in 2004 – over twelve years ago, that is an impressive fact. ’ A very simple question – and one you would expect those responsible for the marketing function in the business to have a very good answer for. Back in 1999, the concept of the ‘customer journey’ did not really exist.

Customer Centricity 71

Customer Centricity 2004 Customer Journey B2B 71

Clicktools

JANUARY 6, 2017

What trends will emerge to become the buzz of marketing campaigns, the talk tracks of service and support departments, and the hashtag du jour? Your customers born between 1982 and 2004 is now about 25% of the total population. Here are five topics likely to headline 2017. Mind the millennials. Keep your eye on this demographic.

2017 58

2017 Multi-Channel 2004 Feedback 58

LoyaltyPlus

MAY 30, 2018

Groundbreaking revenue generating programme, first introduced in 1998, has adapted to local market conditions to ensure 20 years of business-building benefit to commercial farmers. AgriBonus became fully self-sustainable in 2002 and generated an annual profit from 2004. LoyaltyPlus’ refined AgriBonus helps SA’s agriculture flourish.

2002 72

2002 2004 2012 Government 72

Optimove

SEPTEMBER 5, 2023

A surprising finding reveals that NFL bettors experience less marketing fatigue than online shoppers, but most use multiple betting sites. Marketing Fatigue: NFL bettors suffer less – only 37% want fewer messages, in contrast with 66% of online shoppers. Popular bets: point spread (59%), over/under (53%). 

Sports 52

Sports 2023 2004 Engagement 52

Michelli Experience

MARCH 2, 2016

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them ( The Starbucks Experience and later Leading the Starbucks Way ), friends and colleagues are quick to contact me whenever Starbucks makes the news. That goes for both good and bad news!

Loyalty Programs 45

Loyalty Programs Loyalty 2004 Rewards Programs 45

Optimove

AUGUST 15, 2019

The phenomenon, known as the Paradox of Choice, was coined in 2004 by American psychologist Barry Schwartz, and was first discovered in the early 2000s as part of a now famous study focusing on jam. Almost 20 years later, we marketers rely on personalization to neutralize the paradox’s effects on our customers.

2004 65

2004 Travel Presentation Technology 65

ijgolding

NOVEMBER 17, 2016

KS: My foray into the CX discipline came about in 2004 quite by chance when, after years of serving in customer-facing roles, I received an offer I couldn’t refuse—to manage the Voice of the Customer program of a US-based B2B organization.

Customer Experience Professionals 95

Customer Experience Professionals Customer Experience 2014 Customer Centricity 95

Beyond Philosophy

APRIL 20, 2023

Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. At this point, I had done little more marketing for my Customer Experience consultancy than writing and marketing the books. They are gold…or, I should say, diamonds.

2004 78

2004 2002 Consulting Books 78

CSM Magazine

NOVEMBER 26, 2020

“We are excited to be supporting the team at Localz as they continue to deliver innovative products to the retail and field services markets. Since 2004, we’ve been targeting this Triple Point in areas like infrastructure, energy efficiency and social housing, unlocking investment opportunities that make a difference.

2004 52

2004 Retail 2013 Customer Centricity 52

ijgolding

MARCH 20, 2018

I started EarlyBridge in 2004. Then I was with KPMG for a few years in the Netherlands before I started my own company in 2004. What have you observed about the advancement of CX in the markets you operate in? It’s shocking to me still sometimes how far removed we are from being able to look through the eyes of our customers.

Culture 61

Culture 2004 Customer Journey Mapping Customer Centricity 61

Interactions

OCTOBER 17, 2019

“When Interactions started out in 2004, a streamlined customer experience certainly wasn’t considered the business necessity that it is today. It allows for the most seamless customer experience and performs like your best agent by engaging in effortless and productive conversations.

Interaction 48

Interaction 2004 Customer Care 2020 48

CSM Magazine

JANUARY 22, 2020

We’re thrilled to be an official QuandaGo Global Partner to deliver this world-class CX solution to the market,” said David Aldworth, President and Chief Executive Officer, Teliax. Founded in 2004, Denver, CO-based Teliax is a global leader in innovative voice connectivity and communications platforms. About Teliax.

Contact Center 52

Contact Center 2004 Omnichannel Innovation 52

CX University

FEBRUARY 20, 2018

Businesses that have maintained an above-average American Customer Satisfaction Index (ASCI) in their industry for the ten years between 2004 and 2014, have delivered 400% the returns to shareholders as those with average scores (McKinsey, Putting customer experience at the heart of next-generation operating models).

Customer Experience 68

Customer Experience E-support 2004 Customer Centricity 68

CX University

JANUARY 30, 2018

In an era when disruptors like Uber, Netflix, and Amazon are reimagining markets and eroding the boundaries between markets, incumbents know they need to change. The problem most are confronting is how to begin, where, and how much? One answer to this question is digitization. Image Source: McKinsey, The case for digital reinvention.

Customer Experience 61

Customer Experience 2028 2018 2017 61

Retently

OCTOBER 19, 2018

The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. How Did the CCO Position Come to Be?

Chief Customer Officer 80

Chief Customer Officer Customer Centricity Call Center 2004 80

Kristina Evey

MAY 1, 2018

Needle ( 2004 ), stated that organizational culture represents the collective values, beliefs, and principles of organizational members. I have my clients show me a marketing brochure. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid.

Customer Experience 73

Customer Experience Culture 2004 Leadership 73

ProProfs Chat

SEPTEMBER 20, 2019

So while companies have large target markets, they also have more competition for the information they want. Like the rest of the market, surveys too have come a long way from paper surveys handed out to each customer exiting a shop. Invented in 2004, NPS was called the “the one question you’ll ever need.” Brand Awareness Rate.

Net Promoter Score 56

Net Promoter Score 2004 NPS Customer Satisfaction 56

Bob Hayes

MAY 7, 2018

overall satisfaction, likelihood to repurchase) are comparable to the NPS in predicting business performance measures like market share and cash flow. 2004; Fornell, et al., Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2006; Gruca & Rego, 2005). Bottom line: NPS (i.e.,

NPS 89

NPS Net Promoter Score 2007 2006 89