Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization.

Financial 144

Financial White Paper Books Airlines 144

GetFeedback

JANUARY 12, 2020

In CustomerThink’s recent study of 200+ CX initiatives, 74% agreed: “By 2020, customer experience will overtake price and product as the key brand differentiator.”. Briefly, the argument is that leading CX brands outperform laggards by a lot. But what about customer requests that, if implemented, would undermine the brand promise?

Customer Journey Mapping 221

Customer Journey Mapping Customer Journey Touchpoint Airlines 221

CSM Magazine

DECEMBER 10, 2024

Alexander Beresford , CGO/CMO at Taxfix, says that “Customers now expect brands to know what they want and respond instantly – standards have gone up. For brands looking to stay competitive, adopting this approach isn’t optional; it’s the difference between sounding irrelevant and sounding like you understand them.

2006 52

2006 2009 2025 Consumers 52

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 96

Brands Marketing Advertising Measurement 96

Alida

JUNE 16, 2016

Her presentation at the Summit, The Five Decisions of Beloved and Prosperous Companies , will reveal actionable tips on how companies can transcend normal business practices to be customer-centric, how culture acts as a growth engine and how brands can thrive in both good and bad times.

Chief Customer Officer 124

Chief Customer Officer 2011 2006 2016 124

Beyond Philosophy

MARCH 19, 2015

Employee ambassadorship, or employee brand ambassadorship, has direct connections to – yet is distinctive from – both employee satisfaction and employee engagement. ‘Employee engagement’ has many meanings and interpretations, but relatively little of it has to do, by conceptual definition, specifically with impact on customer behavior.

Engagement 104

Engagement 2006 Customer Experience 2012 104

CSM Magazine

JUNE 30, 2021

Founded in 2001, in the West Midlands, UK, as a manufacturer of leisure machines for the hospitality industry, Intouch Games launched its first mobile casino games in 2006. Today, Intouch Games employs more than 400 people, working across 7 brands, offering hundreds of games, which are enjoyed by more than 4 million players.

2001 105

2001 2006 Hospitality Brands 105

Michelli Experience

MARCH 15, 2017

Of course, there are those sophisticated brands like Fiji or Pellegrino. My favorite is Ethos water, a Starbucks brand that offers a portion of the proceeds from each bottle I purchase to help secure safe drinking water in a world where 1 in 6 people don’t have a reliable, healthy source.”. I drink my share of bottled water.

2011 92

2011 2006 2015 2016 92

NetBase

JULY 22, 2020

Many brands are still adjusting alongside the coronavirus, yet the social concerns of customers continue to evolve as well. Here, we’ll take a look at some of the some of the changes taking place in the market and what luxury brands are doing different to meet the needs of consumers right now. Finishing 2019 with a brand value of $47.2

Consumers 59

Consumers Brands Fashion Social Media 59

Bob Hayes

MAY 7, 2018

In a compelling graph, Reichheld (2006) illustrates that companies with higher Net Promoter Scores show better revenue growth compared to companies with lower Net Promoter Scores. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2006; Gruca & Rego, 2005).

NPS 89

NPS Net Promoter Score 2007 2006 89

Storyminers

AUGUST 20, 2020

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

2009 105

2009 2008 2006 Retail 105

Bob Hayes

MAY 7, 2018

In a compelling graph, Reichheld (2006) illustrates that companies with higher Net Promoter Scores show better revenue growth compared to companies with lower Net Promoter Scores. Still, other researchers (Morgan & Rego, 2006) have shown that other conventional loyalty measures (e.g., 2006; Gruca & Rego, 2005).

NPS 86

NPS Net Promoter Score 2007 2006 86

Team HGS

SEPTEMBER 30, 2019

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40

Brands Social Media Contact Center 2006 40

Qualtrics

JUNE 12, 2019

In 2006, Blake Mycoskie witnessed the hardships children without shoes had in Argentina, and developed Tom’s shoes , a company that gives one pair of shoes to a child in need for every pair sold. You’ve most likely heard about this brand and their mission. What is brand image? Why brand image is important.

Measurement 42

Measurement Brands 2006 Consumers 42

ijgolding

JUNE 16, 2015

Re-branding a Marketing professional, or a Customer Service professional a CCO does not mean they have the competencies required to fulfill the role. Fortunately help is at hand – and has been since 2006. This is partly due to the fact that Customer Experience is still in its relative infancy as a profession.

Chief Customer Officer 86

Chief Customer Officer Books 2006 Leadership 86

inQuba

AUGUST 27, 2020

With GDP slashed, The 90% Economy is a world where building brand trust, digital engagement, and building customer rapport move to center stage in order to optimize customer retention and value. Introducing Level Up CX Summit. Level Up CX Summit is a 4-part series of interactive virtual events delivered by top international speakers.

Webinar 80

Webinar 2006 2020 Customer Journey 80

SurveyGizmo

SEPTEMBER 15, 2020

Founded in 2006, SurveyGizmo has been putting feedback into the hands of the people who can take action through the systems they use every day for almost 15 years. With more than 15,000 customers, including some of the most trusted brands, SurveyGizmo collects more than a million responses every day. About SurveyGizmo.

2006 93

2006 Customer Centricity 2020 Feedback 93

Kayako

APRIL 12, 2022

An estimated 73% of consumers say a good experience is critical in influencing their brand loyalties. The company’s steady growth since 2006 outpaced its existing resources for support requests. The situation reflected poorly on their brand as a top higher education institution. .

Customer Service 118

Customer Service 2006 Omnichannel Customer Satisfaction 118

Brandwatch CX

JANUARY 5, 2019

On September 26, 2006 , Facebook was opened to everyone at least 13 years old with a valid email address. Facebook is now the 4th most valuable brand in the world with a value of $73.5bn. Facebook accounts for 62% of social logins made by consumers to sign into the apps and websites of publishers and brands. Smarter decisions.

2004 97

2004 Advertising 2015 2006 97

ClearAction

JANUARY 10, 2018

The best-loved brands tend to be “born” with customer-centricity DNA: Amazon, BMW, Caterpillar, Google, Harley Davidson, IDEO, IKEA, JetBlue, Johnson & Johnson, LL Bean, REI, Trader Joe’s and UPS were identified in the book Firms of Endearment. Over a 10-year horizon, FoEs outperformed the Good to Great companies by a 3.1-to-1

Customer Centricity 91

Customer Centricity 2006 Customers Reference 91

CSM Magazine

NOVEMBER 27, 2020

PWC believes that organisations that get their branding and persona development right within their conversational AI can create a customer experience that is akin to engaging with a human agent. However, getting it wrong will alienate users. Cathal is an engineer who loves applying emerging technology to solve everyday problems.

Insurance 98

Insurance Webinar 2006 2009 98

Chadwick Martin Bailey

MARCH 4, 2020

In 2006, psychologist Daniel Gilbert published a book called Stumbling on Happiness. anger, frustration or disgust) because they want to funnel that energy into something —like calling customer service, lodging a complaint, quitting the brand, or venting their feelings in other ways. identifying brands that make people feel great.

Social Media 97

Social Media 2006 Financial Airlines 97

Maz Iqbal

DECEMBER 18, 2014

Here’s what the Guardian says (bolding mine): The price-fixing affected a large number of popular brands, such as Vanish stain remover , Palmolive washing-up liquid , Sun and Calgonit dishwasher tablets , Sanex and Petit Marseillais shower gel , shampoos including Head & Shoulders, Fructis and Elsève, and Colgate and Signal toothpaste.

Customer Experience 103

Customer Experience Government 2006 2003 103

BirdEye

OCTOBER 31, 2023

Reputation management is the process of shaping public perceptions of a brand. It’s about fostering positive brand awareness, growing favorable public sentiment, and addressing any negative impressions. and alerts to stay on top of brand reputation. Let’s explore these in brief.

Management 111

Management Social Media Multi-Channel Automotive 111

SurveySparrow

JANUARY 1, 2020

You wrote your book “Chief Customer Officer : Getting Past Lip Service to Passionate Action” back in 2006. Tell us about what major changes you’ve seen in the CX space from 2006 to now? But you’ve been in the industry before it started really heating up. Then the company must be built to deliver THAT.

Customer Experience 88

Customer Experience 2006 Chief Customer Officer Books 88

Beyond Philosophy

JULY 12, 2016

Here’s a summary which encapsulates the difference between satisfaction and loyalty as metrics, expressed by Susan Wyse of Snap Surveys in a June, 2012 post: “Customer Satisfaction is a measurement of customer attitudes regarding products, services, and brands. Customer Loyalty on the other hand has two definitions.

Connections 68

Connections Engagement 2012 Definition 68

ijgolding

SEPTEMBER 15, 2016

Chatbots aren’t a new creation; they were used in the digital world in 2006 as part of a marketing campaign for the horror flick When a Stranger Calls. Experience-based engagement by a chatbot can also create a feeling of being connected and improve brand image. How long have Chatbots been around?

Innovation 0

Innovation Customer Experience Fashion 2006 0

Natalie Petouhof

JULY 26, 2016

Brands must recognize that customers’ hardwiring of the brain’s and their neurological desire for flow and easy of use as part of the cost of doing business. With the word-of-mouth social networks provide, brands need to heed the seriousness of differentiating their brand’s customer experience or be left in the dust.

Customer Experience 63

Customer Experience 2002 2006 Download 63

SurveySensum

JULY 17, 2024

Creating such an impact cannot be with one-time users, it requires an army of loyal customers who are not only loyal to the brand but also are volunteer brand advocates. Did you know that Verizon’s revenue amounted to 32.48 billion U.S. But, how did Verizon grow so much over the years? Well, let’s find out.

NPS 52

NPS Wireless Loyalty Telecommunications 52

Retently

SEPTEMBER 17, 2018

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. The score showcases how many people are happy with your brand, and how many actually promote it. One of the best ways to provide consumers with a positive experience with your brand is to offer simplicity.

NPS 95

NPS Net Promoter Score Loyalty Omnichannel 95

ReviewTrackers

JUNE 18, 2018

Founded in 2006, the website is known as a free credit and financial management platform, offering free credit scores, reports and insights, plus tools for identifying and disputing credit report errors. If you’re running or managing a business in the financial services industry, you’ve probably heard of Credit Karma.

Financial 62

Financial Banking Social Media 2006 62

customer sure

FEBRUARY 1, 2023

Marmalade Insurance, the specialist in insurance solutions for young, student, learner and young named drivers, has been providing trailblazing insurance products to those aged 17-30 since 2006.

Insurance 62

Insurance NPS Feedback Net Promoter Score 62

SurveyGizmo

JANUARY 4, 2023

Acquisition expands Alchemer’s ability to help brands close the loop with their customers. Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. LOUISVILLE, Colo.

Feedback 52

Feedback Marketing 2006 2023 52

CSM Magazine

MARCH 13, 2020

Using SMS, linked to its quote bot provides contact center advisers with the additional capacity and tools to contact customers at renewal time and answer their queries: building brand loyalty and increasing lifetime value. Applying the theory – how AA Ireland uses bots to drive customer engagement.

Contact Center 64

Contact Center 2006 2009 Insurance 64

Beyond Philosophy

DECEMBER 20, 2017

There is an amply proven, powerful linkage between employee commitment to the company, the brand value proposition, and the customer and their employers’ actual business (financial) and marketplace outcomes, particularly where CX is concerned. Its impact on customer behavior can be, and has been, proven at the individual company level.

2006 68

2006 2012 Consulting 2017 68

ClearAction

JANUARY 10, 2018

The best-loved brands tend to be “born” with customer-centricity DNA: Amazon, BMW, Caterpillar, Google, Harley Davidson, IDEO, IKEA, JetBlue, Johnson & Johnson, LL Bean, REI, Trader Joe’s and UPS were identified in the book Firms of Endearment. Over a 10-year horizon, FoEs outperformed the Good to Great companies by a 3.1-to-1

Customer Centricity 71

Customer Centricity 2006 Customers Customer Experience 71

Beyond Philosophy

JANUARY 16, 2018

In 2006, when it was sold to Bank of America, MBNA was an enterprise of 25,000 employees, the U.S.’ To be a truly ‘people first’ enterprise, making both employee experience and customer experience an obsession, culture and operational processes are critical. My paradigm example is, or was, MBNA America.

Culture 83

Culture 2002 Customer Centricity 2007 83