C Space

JULY 24, 2020

The Brand Move Roundup – July 24, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52

2020 Brands Sports Transportation 52

SmartKarrot

JANUARY 18, 2022

Found by Chandra Mohan Grover in 2006, IBSFintech is a SaaS company that offers financial solutions for managing corporate trade finance and Forex treasury. Found by Abhijit Pattanaik in 2016, Playtonia is an e-sports platform technology company that helps online gamers connect and develop communities. IBSFintech. HackerRank.

2011 11

2011 E Commerce E-support 2008 11

NetBase

NOVEMBER 9, 2018

We can all agree sabotage is bad – and no brand wants to find themselves at the center of a crisis. This is Crisis Management 101: “protect customers first, brand second and shareholder interest third.” Even if you do everything right, you might find your brand stuck in a bit of a. Not every brand fares so well.

Social Media 45

Social Media 2006 E-support Consumers 45

SmartKarrot

JANUARY 28, 2022

The company aims to provide technology to marketers so they can establish brands and generate demand across all media. Founded in: 2006. The platform offers many features, including HR support, natural insurance, benefits management and administration, integrations like ERP and HRIS, and reporting. Founded in: 2006.

2015 10

2015 2011 2006 2010 10

Comm100

NOVEMBER 13, 2022

Today’s customers look for fast, convenient, and personalized support that allows them to connect with brands how, where, and when they want. 99% of customers now believe that companies need to improve their service and support. In 2021, this meant that 48% of organizations diversified the digital channels they support.

Customer Service 95

Customer Service Omnichannel Social Media 2021 95

Optimove

NOVEMBER 14, 2019

Arc’s offering allows brands to nudge the shopper down the path to purchase by creating contextually relevant omni-channel content, engagements and experiences that extend the reach and impact of physical and digital activations to drive sales and post-transaction loyalty. The company is present in all major gaming markets in the world.

Multi-Channel 40

Multi-Channel 2008 E Commerce 2004 40

SurveySparrow

MAY 16, 2024

You can change the themes, color, and font and add your brand logo to match the survey, quiz, form, or poll with your website. Plus, they are image—and video-supported. The no-code tool was created by Aytekin Tank in 2006 as an initiative to remove complexity from online forms. Easily customize it to fit your brand image.

2024 52

2024 E-support 2006 2010 52

C Space

FEBRUARY 12, 2020

you think about your brand strategy in a world that no longer has sustainable competitive advantage to rely on? Let’s take an example: When YouTube emerged as an innovation, was Gillette’s CMO worrying about whether it threatened the investments made in brand equity and management? What’s an incumbent brand to do? Possibly not.

Net Promoter Score 52

Net Promoter Score Customer Centricity Travel Banking 52