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Employee Advocacy: Improving Experiences for Employees and Customers

InMoment XI

How aligned they are with the company’s overall business goals and culture. In 2006, The Conference Board published “Employee Engagement: A Review of Current Research and Its Implications.” Engagement, however, represents a mix of loosely related concepts and ideas rather than a single, objectively defined term.

Culture 195
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Arizona Diamondbacks CEO Creates Fan-Centric Culture

Experience Matters

Hall joined the D-backs in May 2005 as Senior Vice President, Communications, was named president in September 2006 and CEO in January 2009. But Hall is so committed to the culture, fan experience, and community items that he told me that the organization was cutting baseball payroll this year instead of cutting those other items.

Culture 125
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Getting Company Culture and Operations Right, and Keeping Them Right: What It Really Means to Be Stakeholder-Centric This Labor Day

Beyond Philosophy

A recent article on corporate customer-centricity by a prominent market research firm made the case for this type of culture as “the most effective way to meet customers’ changing needs.” If customer-centric culture-building and customer-focused initiatives were the only end goals, perhaps these approaches would be sufficient.

Culture 83
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Plotting the right (Green)Path: Calabrio Customer is a Finalist in the 2021 ICMI Global Contact Center Awards

Calabrio

Employed by GreenPath Financial Wellness since 2006, David knows firsthand that one earns what one receives there: nothing is simply given to you. Instead, I create a culture of accountability with the entire team. Coach Izzo taught me that a player-led team is always more successful than a coach-led team,” David says.

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How to Connect Your Employees to Your Customers and Company Mission

Customer Bliss

When Lisa started working at Netspend in 2006, the company was relatively small and was in an industry that didn’t really exist before the company itself existed. She had support from her C-Suite leaders, as the president saw the value of leading their external and internal facing communications with CX.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. Customers, in turn, have been choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Financial 144
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“U.S. Employee Engagement Reaches Three-Year High.” Where Customer Experience and Value Delivery Are Concerned, Shouldn’t We Ask: ‘So What?’

Beyond Philosophy

‘Employee engagement’ has many meanings and interpretations, but relatively little of it has to do, by conceptual definition, specifically with impact on customer behavior.