Remove 2007 Remove Brands Remove Net Promoter Score
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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. Ready to start?

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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. First, the “research” behind the NPS claims is flawed.

NPS 89
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Data Science Reveals 3 Problems with the NPS Dogma

Bob Hayes

The Net Promoter Score (NPS), a metric used to gauge the health of the customer relationship, has been used by companies for years. Second, the calculation of the metric (a difference score) results in an ambiguous score that is difficult to interpret. First, the “research” behind the NPS claims is flawed.

NPS 86
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The Reasons Behind Apple’s Customer Loyalty and High NPS

Retently

Apple’s customer satisfaction and loyalty have been growing steadily over the years, reflecting the way consumers view the brand. According to NPS Benchmarks , Apple’s NPS score in 2017 was a resounding 72 , which is significantly higher than the average NPS score of the consumer electronics industry.

NPS 117
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Emotions Drive Spending, But Do You Know Which Ones Drive the Most?

Beyond Philosophy

Now, when I say value, I’m talking about which emotions make people spend more money, and make people give you better Net Promoter Scores. These results were also published in my third book, The DNA of Customer Experience: How Emotions Drive Value (Palgrave Macmillan, 2007). It’s as simple as that.

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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” July 2006: Twitter launched for public use.

Events 59
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3 Events Paved The Path For The Customer Experience Discipline

Kerry Bodine

Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” July 2006: Twitter launched for public use.

Events 59