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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With inflation continuing to run at 40-year high levels, consumers are more careful about getting the most out of their dwindling purchasing power. Any consumers with variable interest rate debt, such as a home equity line, have seen their monthly payments increase in line with the rising interest rates. Less confidence, less spending.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester's Customer Insights

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Effective Tips for Powerful Insurance Social Media Marketing

ReviewTrackers

According to an IBM survey , only 43 percent of consumers trust the insurance industry. The lack of trust in insurance providers has remained above 50 percent since 2007. Consumers are looking for insurance providers not only to sell them a policy, but also to educate them on ways to protect their assets and most valuable possessions.

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58 Incredible and Interesting Twitter Stats and Statistics

Brandwatch CX

In August 2007 the hashtag debuts, first proposed by user @chrismessina. Chris Messina (@chrismessina) 23 August 2007. 60% of consumers expect brands to respond to their query within the hour , but the average is 1 hour 24 minutes. 76% of consumers are likely to recommend the brand following friendly service.

2006 111
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To Raise the Quality of Your CX, Start With Your Communications Infrastructure

CSM Magazine

consumers, plummeted in 2024 for an unprecedented third consecutive year, according to Forrester , to its lowest point since the firm launched its CX index in 2007. Get it right. While they may understand that formula, plenty of companies across a broad range of industries don’t appear to be following it.

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Top 5 Customer Service & CX Articles for the Week of May 29, 2023

ShepHyken

3 Ways to Better Support Customer Reviews by Nichole Devolites (CMSWire) Back in 2007, Google first introduced the business rating system in the US to allow businesses to post on their business page. At first, this rating system was seen as an opportunity to reach more potential customers while promoting businesses in new ways.

2023 66
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Surviving Economic Uncertainty by Prioritizing Customer Experience

Centercode

Research from McKinsey & Company highlights the role that focusing on customer experience played during the 2007-09 recession. States are opening up, but the “uncertainty” brought on by COVID-19 is far from over — and its impact is changing the way consumers interact with technology.