Second to None

MARCH 22, 2019

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Online Influence. This method is generally low-cost, and low-effort.

Connections 75

Connections Brands 2008 Social Media 75

Second to None

MARCH 22, 2019

Older Gen Zers witnessed their parents face economic turmoil and risk of unemployment in 2008, instilling a pragmatic attitude towards the monetary market. 1] That being said, you must allocate efforts towards creating a positive reputation of your brand online. Online Influence. This method is generally low-cost, and low-effort.

Connections 63

Connections Brands 2008 Social Media 63

Thematic

DECEMBER 9, 2022

It seems obvious, but according to Hubspot research , 42% of businesses don’t survey their customers or collect feedback. These companies may say that they ‘put customers first’, but without a voice of customer program in place it seems unlikely! Do they match your ideal customer profile?

2008 71

2008 2010 Customer Satisfaction Fashion 71

Wootric

FEBRUARY 14, 2019

Why we love David : He’s VP of Customer Insights at Ancestry.com. A seasoned CX pro, David was with the Global Consumer Insights team at Clorox and Head of Global Research and Brand Strategy at Fitbit before joining the venerable family history and genomics company. To reduce churn? Optimize their product or service?

Workshop 67

Workshop Consulting Customer Experience Professionals Books 67

CX Journey

FEBRUARY 27, 2019

If they’re transactional scores, it’s probably time to look at the big picture and measure how the customer feels about the entire relationship – and not just with that division or business unit but with the entire company. You are one company/one brand, after all. Also, how do your customer retention numbers look?

Metrics 35

Metrics 2008 NPS Financial 35

Wootric

AUGUST 4, 2020

IBM used CLV to determine the effectiveness of their marketing channels to attract high-spending customers – direct mail, telesales, email, and catalogs per customer (yes, this is an old story – way back in 2008). Use CLV to obtain more referrals from customers. You’re building relationships.

Metrics 52

Metrics Net Promoter Score E Commerce Effort Score 52

CX Journey

FEBRUARY 27, 2019

If they’re transactional scores, it’s probably time to look at the big picture and measure how the customer feels about the entire relationship – and not just with that division or business unit but with the entire company. You are one company/one brand, after all. Also, how do your customer retention numbers look?

Metrics 32

Metrics 2008 NPS Financial 32