ijgolding

FEBRUARY 5, 2018

As CEO and co-founder of MarketCulture Strategies , he, like everyone he associates with, is on a mission to get companies to understand the importance of customer culture: Ian. This led to me spending a lot of time in my clients stores, observing customers and how they interacted with both the products and the employees.

Culture 105

Culture Measurement 2008 Books 105

ShepHyken

MAY 31, 2017

I’m often asked, “How many people in an organization does it take to create a culture focused on Customer Amazement?” I wrote about this in my book The Cult of the Customer (Wiley 2008), and the example I used was that of an airline employee. Maybe your organization is truly customer-focused.

Airlines 84

Airlines 2008 Customer Focused Customer Service Training 84

Retently

JULY 28, 2023

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

Chief Customer Officer 122

Chief Customer Officer Customer Centricity Call Center Metrics 122

LiveChat

AUGUST 3, 2018

Despite the mind boggling success that the original iPhone enjoyed, Apple went ahead and launched the iPhone 3G just a year later, on July 11, 2008. Invest in building a culture of customer first at every level of your organization. Apple sold a million iPhones in just 74 days from launch. Got some winning mantras of your own?

Customer Focused 28

Customer Focused Multi-Channel Airlines 2007 28

CX Journey

FEBRUARY 4, 2016

This quote is an abbreviated version of what Warren Buffet said to Charlie Rose in an interview about the financial meltdown of 2008: Charlie Rose asked: “Should wise people have known better?” Maybe they've even tried to imitate others (culture, business approach, customer focus) but have failed miserably.

Innovation 42

Innovation 2008 Financial Culture 42

Kustomer

DECEMBER 17, 2020

” I was one of the, sarcastically, fortunate people to graduate with a marketing degree in the recession in 2008. And we all know marketing was the first thing to go in 2008 when the recession happened. So I kind of just landed in sales because that’s what marketing people did in 2008 with a degree and student loans.

Connections 57

Connections 2008 Events Loyalty 57

SurveySparrow

MARCH 23, 2021

It can be based on cultural symbols, competitors, product class, and so on. . 4 After the 2008 depression, Starbucks launched a marketing campaign to reassure its customers that it was worth the extra cost as people were shifting to cheaper options like McDonald’s. . Their current slogan, “Live Mas!”

Marketing 52

Marketing Apparel Brands 2008 52