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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. We are not the same country, let alone the same planet.

2008 98
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What Is The Access to Transformation And Authentic Customer-Centricity?

Maz Iqbal

What Has Transformation To Do With Customer-Centric Business? What has this conversation to do with all things Customer and especially customer-centric business? Joseph Goldstein, A Heart Full Of Peace, Best Buddhist Writing 2008. Was it not a letting go, a complete letting go, and embracing the unknown?

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14% of Zappos Staff Quits (Which is Just Fine for Employee Engagement)

PeopleMetrics

They’re built on customer service, and they’re a common reference for customer-centric discussion. Zappos even paid employees to quit after training as early as 2008. They pioneered free two-way shipping something like a decade ago. (At So they’ve been doing this type of thing for a long time.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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How Getting Recognition and Building Authority Can Advance Your Customer-Centric Culture 

ijgolding

My seven ‘tips’ that will enable any organisation to become genuinely customer centric, have allowed me to share my experiences, thoughts, case studies, successes and failures observed over the last twenty three years, helping organisations and practitioners to put the customer (and employees) at the centre of their respective universes!

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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). But renewing a product automatically without checking with the customer is a horse of different color, isn’t it? You could argue that it puts the needs of the organization above the customers. I would counter with this: if you make it easy to opt-out, then you are still serving the customers.

2008 199
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‘Customer excellence is here: it’s just not very evenly distributed yet’. The Nunwood 2014 UK Customer Experience Excellence Report

ijgolding

In 2014, it is very difficult to find an organisation who does not believe that the customer experience or being customer centric is NOT of value. The report is a fascinating assessment of the customer centric nature of brand names that we interact with on a daily basis.

2014 91