article thumbnail

How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

2008 98
article thumbnail

Using Hootsuite to Manage Social Media and Improve Your Brand Reputation

InMoment XI

Founded in 2008, Hootsuite supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok. Hootsuite also enables access to valuable insights, analytics, and real-time results to help teams understand and improve their social media performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why listening to customers matters in a recession

Thematic

You need insights you can act on to reduce customer churn, improve products and services, and get an edge over competitors. How to use customer insights to your advantage: 1. Do they match your ideal customer profile? Which customers are churning? During the 2008 recession, Starbucks came under threat.

2008 71
article thumbnail

Why focusing on CX is key at times of change

Eptica

Showing the speed of change, in 2008 the five largest global companies were PetroChina, Exxon, General Electric, China Mobile and ICBC (China). Listening to customer insight can help deliver these changes, and ensure they deliver ROI. Giant businesses such as Kodak, Toys R Us and Blockbuster have all disappeared.

2008 73
article thumbnail

Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

article thumbnail

Using Plain Language & Personalization in the Contact Center for Better CX

NICE inContact

For example, when the Cleveland Clinic simplified its billing statements in 2008, it was able to recover an additional $1 million a month. When Sabre Travel introduced plain language guidelines to help customers install flight information system, annual calls to Sabre’s help desk dropped 70%, resulting in savings of more than $2.4

article thumbnail

The Future Of Documents: Content Creation Is Ripe For Its Own Digital Disruption

Forrester's Customer Insights

It was sometime in 2008, and people interested in collaboration and “Enterprise 2.0” I remember the first time I saw a Google Doc. on Twitter were circulating a link to a list of like-minded tech professionals. I clicked on the link, and my jaw dropped. The document looked like it was alive. There were about […].