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Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Revamping Customer Insight with InMoment’s Partnership Recognising the importance of customer feedback and the need for an improved insight programme, Metro Bank partnered with InMoment to overhaul its approach.

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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Phil, who Tweets for them from Domino’s HQ , talks about how they have been serious about customer feedback and been researching this for 2 years. Those who are not will fall behind in 2010. This may be it. What do you think?

2010 64
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Everything You Need to Know About Survey Response Rates

GetFeedback

Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Customers benefit from sharing feedback too. Online surveys are an essential tool in any customer feedback program. The feedback conundrum. This is a unique problem. Survey purpose. Survey length.

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

Failure to capture unstructured and unsolicited feedback. Not Interpreting Feedback. The process of gathering, organizing, and analyzing customer feedback is an essential component of this process, and one that is most often facilitated by a solution or technology stack provided by a vendor. Only focused on surveys.

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The rise and fall of big data hype—and what it means for customer intelligence

Alida

To learn more about this topic, join us at the 2016 Customer Intelligence Summit , where Lauren Meewes, senior program manager of seller at eBay, and Catherine Makk, vice president of global insights at HarperCollins, will share how to use customer feedback to give context and meaning to big data. The big data hype is officially dead.

2010 160
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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken.

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Formation of MaritzCX is Sign of VoC Times

Experience Matters

I coined this term in 2010 while other people were calling them Enterprise Feedback Management (EFM) systems. Rather than just focusing on surveys and other forms of feedback, these systems increasingly: Incorporate non-feedback data like customer profiles and transactional history.

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