Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity
InMoment XI
MARCH 20, 2024
In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. Revamping Customer Insight with InMoment’s Partnership Recognising the importance of customer feedback and the need for an improved insight programme, Metro Bank partnered with InMoment to overhaul its approach.
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