Beyond a single number: How to add context to your Net Promoter Score
Alida
NOVEMBER 10, 2016
Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. What is a Net Promoter Score, exactly? NPS also differs from customer effort score (CES), a metric introduced by a group of Corporate Executive Board researchers in 2010.
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