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What Brookes is doing isn’t new, but he seems to be taking a more methodical approach and expects a five to ten percent growth for 2011 notwithstanding of course interest rates, unemployment, and the value of the Aussie dollar. Service Untitled The blog about customer service and the customer service experience.
Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.
Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. With the institution of loyalty rewardprograms, the collection of purchase/transaction data took off. The best way to prevent such a catastrophe is to determine what types of information align clearly with your company’s culture, values, and mission.
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