Experience Matters

OCTOBER 13, 2015

Here’s the executive summary: Many companies use Net Promoter® Score (NPS) to evaluate their customer loyalty, so we measured the NPS of 291 companies across 20 industries. For most industries, older consumers gave companies a higher NPS, while younger consumers gave companies a lower NPS. Download report for $495.

Net Promoter Score 112

Net Promoter Score 2015 2014 NPS 112

Customer Bliss

MAY 3, 2017

Consumers today prefer to do things on their own – and, most importantly, according to their own timeframe. Guest post by Matt Dixon. This especially holds true when it comes to customer service.

Customer Service 134

Customer Service 2013 Contact Center 2011 134

Beyond Philosophy

NOVEMBER 29, 2014

With a cry for solidarity from consumers across the U.S. In 2012, Wal-Mart moved Black Friday discounts back across the midnight boundary, exploring the potential for Thanksgiving night shoppers. to boycott Black Thursday, retailers have to make a choice whether to embrace or buck the trend of “Black Thursday.” Times are changing.

Social Media 117

Social Media Wireless Retail 2012 117

Kayako

JANUARY 5, 2017

Customers expect top-notch service, with no patience or loyalty for companies that don’t provide it. In the customer service trends handbook published by Microsoft , “90% of consumers say they expect consistency and continuity from a brand across channels.”. Most consumers expect ready access to support or help.

2017 38

2017 Multi-Channel Loyalty Customer Service 38

Joe Rawlinson

JUNE 17, 2015

The 2012 Echo Global Customer Service Barometer found that nearly a third of consumers felt that businesses were now less interested in providing quality customer service. Quality customer service translates to long-term sales, but loyalty sales aren’t just about service. Be Attentive.

Sales 90

Sales Customer Service Social Media Call Center 90

Currency Alliance

MAY 9, 2019

Consumers thought about cars and mass transit, while manufacturers of transportation assets thought about market share. Enter: loyalty marketing. In 3-5 years’ time, the market leaders will have emerged, so now is the moment to include loyalty mechanics to get the upper-hand. Perhaps they’re victims of their own success.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Kustomer

FEBRUARY 25, 2022

It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Generally speaking, businesses have always interacted with consumers using real people. There are a variety of ways that a brand can fail to treat consumers well.

E Commerce 101

E Commerce Multi-Channel Omnichannel Touchpoint 101

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Greater investment to meet consumers’ insatiable appetite for experiences.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

ReviewTrackers

JANUARY 30, 2019

has more than tripled from the 1970s, when approximately 67 million households had pets, to 2012, when there were 164 million owned pets. In other words, in 2012, 62 percent of American households included at least one pet.”. According to the Humane Society, “Pet ownership in the U.S. Running a veterinary practice? Use Review Widgets.

Management 96

Management Social Media 2012 Healthcare 96

CX University

MAY 16, 2023

A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect. A positive customer experience is critical for businesses to succeed, and studies have shown that it can lead to higher revenue and customer loyalty.

Engagement 98

Engagement Customer Experience Advertising Culture 98

Kustomer

DECEMBER 21, 2021

It’s not surprising that we’ve seen a jump from 20% to more than 80% in the number of companies investing in omnichannel experiences since 2012. Generally speaking, businesses have always interacted with consumers using real people. There are a variety of ways that a brand can fail to treat consumers well.

Customer Experience 95

Customer Experience E Commerce Multi-Channel Omnichannel 95

Optimove

DECEMBER 10, 2024

However, GenAI can accelerate repetitive and time-consuming tasks like content generation, audience segmentation, and performance analysis. For example: Campaign Ideation: AI can suggest ideas for creative themes or angles based on past campaign successes and real-time consumer insights.

Multi-Channel 52

Multi-Channel 2012 Download Innovation 52

Maru Group

FEBRUARY 7, 2022

At Maru, we use our unique software platform to measure and analyze how consumers feel, behave, and think to help clients better understand their customers and deliver better outcomes. As early as 2012, fintechs provided a viable alternative to traditional financial institutions for purchases ranging from home appliances to travel packages.

2001 89

2001 2021 Financial 2022 89

Retently

MARCH 23, 2023

In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback. There are two lessons here for businesses aiming to improve retention, increase customer satisfaction, and foster loyalty. appeared first on Retently.

Net Promoter Score 124

Net Promoter Score NPS Insurance Airlines 124

TechSee

MARCH 7, 2019

By buddying up with a human agent to make his job easier and more satisfying, the VEA will drive agent loyalty, streamline onboarding, improve daily productivity and help the agent provide better overall customer experience. Artificial Intelligence-powered contact center tools.

Contact Center 104

Contact Center 2012 Innovation Loyalty 104

Service Untitled

MARCH 10, 2014

With happy customers comes repeat business, referrals, and of course loyalty; all adding to a customer oriented culture that ultimately places an organization as being more popular and valuable. Customers are involved in the development of services needed by asking clients and consumers what they find to be important.

2007 68

2007 2012 Call Center Culture 68

ijgolding

JULY 1, 2015

When I became an independent Customer Experience Specialist in 2012, I could scarcely have imagined where my chosen career, my passion, would take me. Maybe the great experiences I had are as a result of the South African consumer being that more demanding than most. Don’t ever make a South African customer cross though!

Customer Experience 101

Customer Experience Travel Retail 2012 101

Kayako

SEPTEMBER 20, 2018

In this article, we take a closer look at ten of the customer experience best practices that all B2B sales teams should adopt, in order to stay competitive, meet or exceed expectations, and build loyalty. . Indeed, according to research from Salesforce , 64 percent of consumers expect this kind of offering to be in place.

B2B 81

B2B Sales Customer Experience Customer Journey Mapping 81

Currency Alliance

OCTOBER 11, 2018

By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Mobile check-in can also be deployed to upsell room selection, to offer customized key collection, or can be integrated with a loyalty program to confirm benefits such as lounge-access or free Wi-Fi.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Ann Michaels and Associates

DECEMBER 12, 2018

Forrester Research studies around the Customer Experience Interest shows that making customers feel valued and respected is the number one factor leading to customer loyalty. Consumers want to spend their money with companies that demonstrate that they understand and attend to each customer’s individual needs and truly value who they are.

Customer Experience 56

Customer Experience Multi-Channel Apparel Retail 56

Kayako

FEBRUARY 16, 2017

CEB, the insight and technology company that investigates customer loyalty best practices, reported that 67% of customers prefer self-service over talking to your team.

Retail 92

Retail 2012 Article 2014 92

Service Untitled

FEBRUARY 27, 2013

billion in 2012. Consumers driven by finding the lowest prices will ultimately buy online; stores like Sears therefore have to concentrate on their showrooms and presenting superior products, “wow” customer service, and follow-up service and repairs to build customer loyalty and referrals. Can Sears be saved?

Customer Service 61

Customer Service Poor Customer Service 2012 Culture 61

Optimove

JANUARY 16, 2024

To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. However, this method has proven rigid and unable to meet consumers on their terms. Brands discovered that with customers in control, they gained their unwavering trust and loyalty.

2023 52

2023 Net Promoter Score 2012 2026 52

Optimove

OCTOBER 15, 2024

How AI is Transforming CDPs Download Now >> Why it Matters: For marketers, this post highlights the importance of responsible AI usage in a rapidly evolving digital marketing landscape, ensuring ethical practices that protect consumer trust. This foster trust and helps consumers understand AI-driven decisions.

Innovation 52

Innovation Marketing 2012 Download 52

SurveySensum

JULY 14, 2020

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

2020 132

2020 Customer Experience Magazine Consulting 132

Service Untitled

MARCH 3, 2014

Perhaps one of the more interesting conundrums of the report stated that eight of the ten retailers with the worst customer satisfaction scores were among the 20 top retailers in 2012. Is customer service more about loyalty or preventing frustration?

Customer Satisfaction 57

Customer Satisfaction Retail E Commerce E-support 57

C3Centricity

OCTOBER 7, 2020

Given that consumers need input to reduce the risks they take, especially when purchasing a brand for the first time, it is marketing’s job to provide a maximum amount of information to build trust. It’s not only the great product or service that generates loyalty but the implicit message that “you matter to us!”

Marketing 83

Marketing NPS Net Promoter Score Brands 83

Qualtrics

JUNE 22, 2020

Consumer expectations reflect both past and current product evaluation and user experiences. Understanding the following 7 customer expectations form the definitions below is critical before you set out to measure customer satisfaction and increase customer loyalty. Think about any major purchases you've made recently.

Customer Expectations 59

Customer Expectations Customer Satisfaction 2012 Reference 59

NetBase

AUGUST 20, 2020

Brands are rethinking ways to cross the threshold into sustainability, and savvy brands like Chipotle Goods are relying on consumer intelligence to drive a commitment to sustainability trends. Consumers want emotional connection to brands and want to make a difference with their dollar. Sustainable foods are winning consumers.

Apparel 71

Apparel 2019 2021 2012 71

LiveChat

OCTOBER 19, 2015

We can’t be a society that’s based on consuming and discarding endlessly. On the contrary, in 2012 (a year after Patagonia began appealing to consumers to buy less) sales increased almost one-third , to $543 million ! Just how cool is that! Fighting the throwaway culture. Money is not the only win for the company.

Marketing 75

Marketing 2011 2012 Advertising 75

CSM Magazine

SEPTEMBER 24, 2019

Only 20% successfully answered a basic question sent via email, despite 49% of consumers identifying it as their primary or secondary channel for finding information. By contrast, with a 65% success rate, Facebook came top, but a mere 8% of consumers said they wanted to use it to find information from insurers. About Eptica.

Insurance 45

Insurance Customer Service Multi-Channel Fashion 45

Optimove

AUGUST 15, 2023

As a result, most of us are no strangers to scanning QR codes to pay for goods at the till, grab in-store discounts, reap loyalty rewards, and see what’s on the menu (52% of the one million+ restaurants in the United States use QR code menus). Coca-Cola set a prime example back in 2012 when consumers were relatively new to QR scanning.

Brands 52

Brands Marketing Events 2012 52

ijgolding

JANUARY 24, 2017

From the first time I arrived in Abu Dhabi in 2012, to the my most recent trip to Dubai last week, it has always been clear that the region has a strong desire to satisfy – and often wow – the customer. The big winner of the awards I had the privilege of being part of last week was the customer – consumers and businesses alike.

Customer Experience 62

Customer Experience 2016 2012 Transportation 62

Eptica

NOVEMBER 1, 2017

Author: Pauline Ashenden The rapid rise of digital channels and mobile devices means it’s easier than ever for consumers to engage and ask questions of brands they want to do business with. Our annual UK study, which we’ve been conducting since 2012 , evaluates real-world online customer experience.

Brands 49

Brands Customer Experience 2017 2016 49

ijgolding

AUGUST 7, 2014

By 2012, the number had declined to 49,433. Although it is easy to point the finger of blame at the government and the economy, it must not be ignored that the behaviour of the British consumer has changed radically. In many cases, when at an airport, service station or train station, consumers are charged inflated prices.

Customer Experience 80

Customer Experience 2002 2014 Customers 80

Beyond Philosophy

DECEMBER 20, 2017

In addition, when considering, and measuring, the pivotal elements of staff performance and productivity, most companies are focused on employee attitudes around satisfaction, company loyalty, alignment with goals and objectives (such as corporate citizenship), and what they consider to be levels of engagement.

2006 68

2006 2012 Consulting 2017 68

Survicate

MAY 16, 2019

In an interview published in 2012 by Fortune magazine, the Managing director of AmEx, Jim Bush, said: “We’ve been able to show that increased satisfaction drives increased engagement with American Express products, and that drives shareholder value.” ” Another example comes from British Gas Services.

Customer Satisfaction 79

Customer Satisfaction Metrics Net Promoter Score NPS 79