C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6

Marketing 99

Marketing Brands Information ROI 99

ClearAction

MARCH 21, 2017

Is customer engagement, artificial intelligence, digital marketing, predictive analytics, big data, or some other “shiny object” the key to driving business performance? When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 69

Culture Roadmap 2012 Customer Centricity 69

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6

Marketing 91

Marketing Brands Information ROI 91

Optimove

JANUARY 16, 2024

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. Gartner also noted that Customer-Led Marketing is becoming the predominant method.

2023 52

2023 Net Promoter Score 2012 2026 52

Amity

FEBRUARY 10, 2017

I had a couple of related roles after that but it wasn’t until I joined Eloqua in 2011 that I encountered a customer success model that truly worked (editor's note: Eloqua was acquired by Oracle in 2012). Another driving factor of change in marketing is pressure to prove ROI.

Customer Success 80

Customer Success Marketing White Paper Net Promoter Score 80

ProProfs Chat

MAY 6, 2020

Retail Customer Experience Statistics. Mobile Customer Experience Statistics. Customer Experience Drives Sales Statistics. Digital Customer Experience Statistics. Customer Experience ROI Statistics. Customer Experience Through Social Media. Customer Experience & Engagement Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Lithium

JUNE 27, 2022

It is a known fact that Twitter has been the parent company of Vine since 2012, however, Twitter excluded one critical capability from Vine’s revenue strategy. According to a write-up in the Verge magazine, brands' options for Vine were either, A: To make an organic account and simply hope that people engage with their content.

Engagement 52

Engagement Social Media Metrics 2012 52

BirdEye

AUGUST 9, 2024

Reputation: Customers speak FAQs on choosing Birdeye over Reputation Birdeye: The clear choice for multi-location reputation and social media management Birdeye: Key features and benefits An AI-first reputation and social media management platform for location-based businesses, Birdeye has been known for innovation and excellence since 2012.

Social Media 59

Social Media Multi-Channel Management Omnichannel 59

Currency Alliance

DECEMBER 13, 2018

The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. To quote Harvard Business Review : “In dollar terms, small players—defined as those with sales less than $1 billion—grabbed approximately $15 billion in sales from their larger peers between 2012 and 2017.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Optimove

NOVEMBER 12, 2024

Optimove has consistently embraced this Visionary role, building solutions that not only anticipate where marketing is headed but also define the future of customer experience. By understanding and engaging each individual, brands using this approach see an average 33% increase in customer lifetime value.

White Paper 52

White Paper 2012 Return on Investment Leadership 52