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5 Crucial Customer Satisfaction Metrics

Survicate

Customer satisfaction – once a buzzword, now a standard. Customer satisfaction became one of the most important factors deciding whether a particular company is successful or not. First, and foremost, because happy Customers are loyal Customers. Why to even bother? There are various reasons for that.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

Customer Satisfaction results in a higher share price. Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. Keeping Customers results in a high increase in value. So, there you have it.

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Customer satisfaction for retailers at all time high

Service Untitled

For the third year in a row, customer satisfaction in the retail trade for the United States is at an all time industry high, but of course there are always some caveats since many of the top retailers who scored relatively low for customer satisfaction are among the top retailers.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

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Is Your Customer Service Department a “Factory of Sadness”?

Customer Bliss

It’s one of the main reasons why we continue to see stories of service failures (and the resulting customer outrage that ensues) all over social media. Customer satisfaction has been in a freefall for four years running. Many companies hire, onboard, develop and manage service reps the same way they did 30 years ago.

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The Problem with Self Service

Beyond Philosophy

As many as 2/3 of Customer service interactions will occur without human-to-human contact. While call center usage is about the same, use of FAQ pages increased from 67% in 2012 to 76% in 2014, according to Forrester. Source: North American Consumer Technographics Customer Life-Cycle Survey 1, 2014, Forrester.com.).

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Can Facebook emotionally manipulate customer service?

Service Untitled

The emotional manipulation factor has been all abuzz this past week after the published results of a January 2012 subliminal study by Facebook was revealed in the Proceedings of the National Academy of Sciences. Behind the Scenes Customer Satisfaction Customer Service Specific Companies'