Using consumer insight for rebranding: Q&A with Price Chopper’s Sam Trimboli
Alida
JUNE 23, 2016
To accomplish a goal of elevating customer experience , the company engages with 5,000 customers through Food For Thought, a Vision Critical insight community first launched in 2012. That might mean putting more focus into e-commerce or delivery—whatever it is, we have to be flexible. That’s interesting.
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