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The Value of Customer Experience

Experience Investigators by 360Connext

Whether by your customers or from within your organization, the value of customer experience can be measured in so many ways. According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences.

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Measuring the Impact of Social Media

Customers Rock!

There are many ways to measure the success of social media at an organization. As we move into 2012, I fully believe this will be the year that executives begin asking the difficult questions to their social media teams, including what kind of returns they are getting on their social media investment. Measuring the gains.

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Customer Experience Leadership in Government, With Stephanie Thum [CB16]

Customer Bliss

She advises the agency’s Chairman and senior staff on strategies, governance practices, performance measurements, and customer data monitoring protocols that help the agency understand and respond to customers. As part of her work over the last four years, Stephanie developed a comprehensive voice of the customer/intermediary program.

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As the Economy Gets Better, Customer Service Gets Worse

Beyond Philosophy

Implement these measures, and the world will be a great deal better,” is the cry accompanying these pitches. If you enjoyed this post, you might be interested in the following blogs: 2012 Customer Experience Predictions: Positives and Pitfalls. It is human nature that people want a simple solution.

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Report: The State of Customer Experience Metrics, 2014

Experience Matters

Here’s the executive summary: We asked over 200 large companies about how they use customer experience (CX) metrics, and then we compared their answers with similar studies we conducted in 2011, 2012, and 2013. The most commonly used metric is likelihood-to-recommend, which has been steadily rising in popularity over the past few years.

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Delving into CX Measurement Strategy : An Interview with Ian Goldin

SurveySparrow

“Many, if not most organizations around the world are measuring the customer experience badly!”. “The most robust way to measure CX would see an organization capturing, listening to and acting on three VOICES or measurement. Most organizations are measuring some form of VOC. Hardly any are measuring VOP.

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The Forrester Wave™ Recognizes Optimove as a Good Fit for Digital-First Marketers in its Cross-Channel Marketing Hubs, Q4 2024 

Optimove

With a focus on long-term customer loyalty, Optimove’s AI-driven tools help marketers personalize at scale, measure customer lifetime value (CLV), and automate campaigns. Forrester noted Optimove’s customer-led approach , which starts with the customer and uses customer lifetime value (CLV) as a key measure of success.

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