CSM Magazine

DECEMBER 10, 2019

Forrester’s recent report states that 1 in 4 people working in CX are at risk of losing their jobs if the investment in their role can’t be justified with a demonstration of ROI (Predictions 2020: Customer Experience, Forrester, Oct 2019). Getting the metrics right. One size definitely does not fit all.

2020 52

2020 Net Promoter Score 2012 Customer Centricity 52

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? The analysis of these metrics and especially their trends will help identify the facts from the feelings.

Marketing 99

Marketing Brands Information ROI 99

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? The analysis of these metrics and especially their trends will help identify the facts from the feelings.

Marketing 91

Marketing Brands Information ROI 91

Playvox

JANUARY 13, 2022

Members of Generation Z, people born between 1995 and 2012, are entering the workforce and bringing their own ideas about how the workplace should function. Cloud workforce management systems that provide real-time visibility to key metrics enable supervisors to see what agents are doing and if they’re adhering to schedules.

Contact Center 79

Contact Center 2022 Omnichannel Employee Experience 79

CX Journey

MAY 3, 2016

I've been a member since 2012. Metrics, Measurement, and ROI You can't manage what you don't measure. You can't track success without identifying metrics that define and measure it. Be thoughtful in your selection of the metrics , and don't rush to tie them to employee compensation. And rightly so.

Customer Experience 40

Customer Experience Customer Experience Professionals ROI 2011 40

Gainsight

DECEMBER 20, 2020

Net Dollar Retention Becomes THE Metric. Building on the previous point, with expansion coming into its own as a critical element of the cloud business model, investors have realized that the most telling metric about a business is its “Net Dollar Retention” rate (NDR). Sales teams promise an ROI. And ultimately, profit!

2020 69

2020 Customer Success 2021 2012 69

ijgolding

JANUARY 15, 2016

Since 2012, the Customer Experience Professionals Association (CXPA) has been flying the flag for all those who work in the field of CX. Metrics, Measurement and ROI. The competencies that a CCXP is expected to have experiential knowledge of are as follows: Customer Centric Culture. Customer Experience Strategy.

Customer Experience 56

Customer Experience Customer Experience Professionals Customer Centricity 2016 56

Optimove

JANUARY 16, 2024

First, an overview of the State of the CRM Marketing Industry: Since our founding in 2012, we’ve understood that consumers go through a mix of rational, emotional, analytical, and illogical phases in their journey toward making a purchase. Since our founding in 2012, Optimove has been profitable. 2023 was no different.

2023 52

2023 Net Promoter Score 2012 2026 52

Lithium

JUNE 27, 2022

Unlike the more traditional social media channels, what is required to read TikTok's metrics goes far beyond Twitter or any Meta social channels. It is a known fact that Twitter has been the parent company of Vine since 2012, however, Twitter excluded one critical capability from Vine’s revenue strategy. With the caveat of the 0.5-second

Engagement 52

Engagement Social Media Metrics 2012 52

Amity

FEBRUARY 10, 2017

I had a couple of related roles after that but it wasn’t until I joined Eloqua in 2011 that I encountered a customer success model that truly worked (editor's note: Eloqua was acquired by Oracle in 2012). Another driving factor of change in marketing is pressure to prove ROI. What type of metrics do you watch closely?

Customer Success 80

Customer Success Marketing White Paper Net Promoter Score 80

ChurnZero

FEBRUARY 1, 2019

” More notably, Chad built the Customer Success team from scratch for Vitrue, a social media marketing product suite, which was acquired by Oracle in 2012 for over $300M. ChurnZero Resource – ROI Calculator. Enter your current metrics now to calculate your potential returns.

2019 53

2019 Chief Customer Officer Customer Success Leadership 53

BirdEye

JULY 10, 2023

Remember that ROI doesn’t always need to directly translate into sales. Monitor key metrics such as engagement rate, website traffic, social media reach, sales, and brand sentiment. In 2012, the two companies teamed up to create the Doritos Locos Taco, which quickly became a fan favorite and menu staple. Yes and no.

Brands 52

Brands Fashion Social Media Retail 52

SurveySensum

JULY 14, 2020

He founded Feedbackly, a customer feedback software in 2012, and CXForum, a CX network CX of CX professionals and companies to bring knowledge and methods together to create better experiences unconditionally in 2019. Jaakko Männistö – Head Coach at CX Academy. LinkedIn : [link]. Website : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Michel Falcon Experience

MARCH 12, 2019

In 2012, I woke up one morning and, literally, it was kind of one of those movie moments, I looked myself in the mirror after brushing my teeth and said “I’m done.” The reason that I don’t track employee retention anymore, as a metric, is because I want people to leave.

Culture 12

Culture 2019 Engagement Net Promoter Score 12