Remove 2013 Remove Brands Remove Consumers
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What Customers Want Next: How to Find & Act on CX Clues

Experience Investigators by 360Connext

That means looking beyond basic demographics or job titles and knowing how they get their information, what needs their community has, and what other brands they are loyal to. It might be easy to dismiss that if you are in a business that serves other businesses instead of individual consumers. What about their stage of life?

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Top 10 Posts on Brand Building Strategies of 2018

C3Centricity

A New Year tradition we started here at C3Centricity back in 2011, is to share our most popular brand building strategies and posts of the year. Brand Image, Equity, Personality & Archetypes: What Every Marketer Needs to Know. Your brand is not what you think it is! We all know how extremely demanding consumers have become.

2018 117
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What is customer intelligence? How a deeper customer understanding drives revenue and sales

Alida

Social media and online review sites give them a megaphone to broadcast their feelings about brands—positive and negative. Brands have never been more fragile,” James Surowiecki, a business journalist for The New Yorker , wrote in 2014. Customers no longer rely on a brand’s reputation to gauge the value of a product. Conclusion.

Sales 172
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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

This is a small (it is not prominent on the site, requiring some searching) but much needed first step in rebuilding consumer trust: https://corporate.target.com/about/payment-card-issue.aspx Target would be well-served in building awareness of where to locate this information. building trust and value for Target stakeholders.

Consumers 102
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How to engage millennials for customer insight and marketing

Alida

Brands of all sizes around the globe are trying to engage Millennials and understand what motivates them and drives their attitudes and behaviors. What are the consumer insight best practices when trying to engage millennials? What are the challenges in engaging millennial consumers? What are the challenges in reaching them?

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Brand Portfolio Secrets to Success (The 5 Things You Need to Know)

C3Centricity

How do you know when you have too many variants in your brand portfolio? One of the most popular evergreen posts on C3Centricity is “The Beginners Guide to Brand Portfolio Management.” We live in an over-abundant world of consumer choice, but more is rarely better. consumer #brand #Marketing Click To Tweet.

Brands 128
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Chipotle Makes Good on Promise to Lose GMOs

Beyond Philosophy

In a two-year process prompted by consumers’ growing concerns about the safety of long-term consumption of GMOs, Chipotle’s leadership feels this is about transparency and trust as much as health. Chipotle is embracing a consumer-led concern. They did so without concern for losing business but instead with a concern for transparency.

2013 156